When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing head shakes.

“Sorry, that’s just not what our clients want or care about,” would be a common response.  “Videos are nice for the Facebooks and Instagrams of B2C companies, but in the B2B world, no way. Nobody’s interested in that kind of stuff.”

While I’ve found that point of view to be widely held, it’s also quite dangerous: B2B companies that refuse to explore the business-building potential of social media videos are doing so at their own peril.

Granted, the kind of social media videos that make sense for B2B companies to create are quite different from those that B2C companies post. In my experience, B2B videos that resonate the best, and are most useful to B2B customers/clients, are:

• Emotive storytelling that emphasizes the organization’s corporate culture, leadership, and mission
• Case studies of specific company success stories
• Demonstration and/or explanation that a product or service delivers
• Messages from CEOs about key company actions/decisions
• POVs on trending industry topics from C suite executives

To boost views, shares, likes, and comments, the maximum length of these clips should be 60 to 90-180 seconds at the most.

Regarding social media platforms, while B2C firms communicate to potential customers on Pinterest, Instagram, and Facebook, B2B companies should focus on LinkedIn, Twitter and YouTube. Keep in mind that while YouTube is a social media platform, it’s also the number two most popular and used search engine behind Google - which means that posting/sharing B2B videos that integrate strategic keywording on YouTube can yield valuable SEO benefits.

So while the content and channels for social media videos may differ between B2C and B2B efforts, that doesn’t mean B2B companies should sleep on the opportunity that’s available with a vibrant social media video strategy.  The upside is simply too huge to ignore.

Here are five powerful benefits that social media videos can deliver to B2B companies in any industry in the new year - whether they’re providers of services or manufacturers of products:

1.  B2B social media videos create a messaging strategy that aims to educate vs. sell

Executives are always on the lookout for communication and marketing vehicles that offer a new way to sell their products or services.  As strategy consultant Blair Wadman has written, this “close the deal now” mentality will not yield results with social media videos.

“If you can help [your prospects] become better versions of themselves and teach them something useful, they are more likely to (eventually) care about you and your services,” says Wadman.  His recommendation?

“Don't sell your products or services to your potential customers from the outset. Educate them. Help them solve their challenges.”

Related: How to Stand Out on Social Media, Even With Heavy Competition

Social media videos are the perfect medium for this long game approach. They offer B2B firms a chance to cultivate prospects not by selling, but by unselling their products or services. By consistently offering these teaching opportunities with social media videos, customers/clients will become more informed about your offerings, more confident in your ability to deliver the results that they seek, and — when they’re ready — more eager to open their wallets and become long term buyers.       

2.  They leverage the growing preference of mobile video consumption over desktop viewing.

Mobile users are watching more videos than desktop users. In fact, more than half of video watching is done on mobile devices, growing 233% since 2013.

Combine that stat with Hootsuite’s data about LinkedIn which, as mentioned above, is the social media channel where your videos should be living:

• 57% of LinkedIn users are accessing it via their mobile devices
• 94% of B2B marketers are publishing their content on the site
• Video posts on LinkedIn are five times more likely to generate user comments
• 80% of B2B leads generated by social media traffic originates on LinkedIn

If you needed hard figures to validate the importance of having a B2B social media video strategy, those are pretty difficult proof points to dismiss.

3.  They grow lead gen via targeting and creating authentic connections with engaged users.

Want to precisely and surgically target your social media videos to B2B users in specific industries, job title categories, or geographic regions? LinkedIn lets you do that. And if you want to interact with the B2B users who comment on, like, or share your videos, a few quick clicks will facilitate new and potentially profitable business relationships.

Execs who engage with your content on LinkedIn are indicating that they’re interested in and intrigued by your message. Take the next logical step by requesting a connection or messaging them: they’re practically screaming “tell me more about what you offer — please!”  

4.  They provide an edge over your stubborn and less agile competitors.

If B2B firms that compete in your space want to overlook the business building possibilities that social media videos can deliver, by all means — let them.  To paraphrase the wisdom that Oakland A’s GM Billy Beane shared in the film Moneyball, “when your enemies are making mistakes, don’t interrupt them”.

5.  They empower sales teams with new tools to include in their pitches and presentations.

I’ve found that a smartly crafted and visually appealing two-minute video is a more convincing and memorable way to present your message than a two-page presentation or even a two-paragraph pitch email. So to get more mileage out of your B2B firm’s social media videos, your sales team can effectively leverage them as enticing presentation options. This would quickly boost your videos’ ROI, and also give your sales execs new ways to open conversations — and close deals — with prospective buyers.

When it comes to ramping up sales and increasing market share in Q1 2020, B2B CEOs and executives know which outreach ideas would work and which aren’t worth pursuing — usually. If they’re open to examining an option that can yield significant rewards in 2020 and beyond (and is also one that they may have initially disregarded), a social media video strategy that actively supports their sales/marketing efforts should absolutely be considered. 

source: here

PMP Design reputation has built up over the years through high quality of service and deliverables for all of our clients. Recommendations and happy stories from our clients have to this date allowed us to serve our community and clients. With an increase in staff of talented designers, we are also entering into the social media platform. We are excited for this process look forward to improving and extending our services to all of our clients both new and old!!

Several of our noteworthy projects created by PMP Design from the planning stage through construction, coordinated with our inhouse team of talented designers and construction experts include:

• 81 Bayviewridge
• 99 Bayviewridge
• 1 Doncrest
• 18 Brookfield
• The Dental Clinic
• 92 Glenrush
• 203 Newton
• 134 Highgate

The above-mentioned projects were all unique, and served the specific needs of our clients. They include varying styles of architecture be it classic, modern, or contemporary.

For every new project we undertake, we provide an initial discovery meeting with our clients. Through this initial meeting we are acquainted with our future or existing clients, and are able to familiar ourselves with their unique vision and tastes. The project is then handed off to our team of experts that run it through the planning and design stages, until the final approval is giving by the clients, and city.

We take pride in being able to coordinate with our clients from the planning stages, straight through to the construction stage. We plan, design, build, and advertise projects of varying scopes unique to every one of our clients.

With over 25 years of architectural design experience, our team of designers and engineers can take on projects of varying, and deliver with a satisfaction guarantee for our clients.

Our company’s president, Ron Heydari. Ron is the senior designer and is also the member of the board of advisers at University of Toronto-Building Tall Research Group. He has been heavily involved in both residential and commercial projects throughout the years. Having graduated with a master’s degree in architecture, he continued on to become a member of the faculty at the university and to this day continues to share his wisdom and insights. With continued involvement within his community, as well as consultations with other top architectural, Ron continues expand his knowledge, expertise, and practical skill within this field.

Beginning a project with Ron and his team is always a delightful experience as they always thrive for the best, and aim to break any boundaries to best serve the company’s clients.

Stay tuned for our next upcoming blog. We would love to know what topics our readers would like to discuss. Please do give us your suggestions in the comment box.

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On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

That day is the date Facebook acquired their little company, Instagram, for $1 billion in cash and stock.

Back then, Instagram was an increasingly popular social network among teenagers and young adults, but few imagined what it would end up becoming a few years later.

We can testify to the power of Instagram marketing: with more than 1.4 million followers, Instagram has allowed us to attract hundreds of thousands of site visitors, launch multiple courses and get thousands of new subscribers on our email list. All thanks to one app, one social media channel, and a few posts a day.

If you want to take advantage of Instagram’s power to build an audience, drive large volumes of traffic to your site, and generate more qualified sales, this guide is for you.

Creating Engaging Instagram Content

If you asked us what’s the secret behind our success in Instagram, there’s one answer:

Engaging content.

Every single post you publish on your Instagram account has to be engaging.

You want people to like, comment, and share your posts until they think of your brand as a friend of theirs, not another brand.

Here’s how you can position your content and make it more engaging.

1. Focus on your audience and their desires.

All marketing professionals live and breath the same mantra: understand your audience.

Read any article about marketing strategy, and you will see it starts with customer or market research, persona development, and other tactics that focus on getting to know the audience.

This is no exception with Instagram.

The best way to know your audience is by first checking the existing demographic statistics done on Instagram’s users. According to data taken from Statista, the great majority of users belong in the 18 to 44 age range, with 68% of users being females.

 

Such data isn’t surprising, because Instagram has always been known as a youth-focused social network, in contrast with the more professional LinkedIn or the more heterogeneous Facebook.Also, it’s interesting to note 80% of Instagram users come from outside theU.S.

If your store gets large volumes of traffic from Instagram but you get few conversions, the fact they can’t get your products shipped may explain it.

At the end of the day, marketing on Instagram works like any other channel. Start by having a deep understanding of your audience first and the rest will follow.

2. Review your competitors’ top content.

An easy way to find what kind of content rings closest to your audience is by analyzing your competitors’ content.

We’re not suggesting you need to copy their posts, style, or ideas.Rather, you want to find what works best for them and look for patterns that guide you to potential elements to add to your posts.

Let’s say you were in the online mattress industry. We’d need to start analyzing our top competitors:

• Casper.
• Purple.

If you take a look at their profiles, you will find they don’t publish often.

Sometimes they publish every day, but only once, and sometimes they don’t publish for weeks.

source: lupcy.com

1. Start using Instagram vertical videos

Vertical videos are trending right now and getting more engagement on IGTV, Live. Vertical videos allow people to focus on what really matters: your personal image or product. No other content drawing their attention away, no comment section to pique their curiosity, just your video on full screen. Learn how to edit vertical videos, it won't be so easy, but it definitely worth it.

2. Add Geotag

Whenever you’re posting and whatever you’re posting, add the most relevant geotag. This is a great way to get in front of local users; whenever someone looks at posts related to that place, they’ll see you! Posts with a location can earn up to 80% more engagement than those without. Use it, ALWAYS.

3. Follow your Niche/Category

If you only liking and interacting with accounts that are similar to yours, Instagram is going to suggest those people ‘s followers, or when a new person visits their account and clicks follow you may show up as a suggested user.

It will definitely help you grow. by gaining new organic followers, there are some options, like “fast boost” services. Many say they can boost your numbers insanely quickly, but all you get will be bots, "dead, ghost users".

Be careful, there are no such thing as fast results in the social media business, you have to expand your business or personal account as safe and accurate as possible.

4. Use Instagram Stories Highlights

Since it turned out in December 2017, businesses of all sizes have started to accept Instagram Stories Highlights — and with good reason. They’re an extremely valuable addition for businesses because they allow brands to easily change and demonstrate the content they want users to see. It is a creative way to express yourself, show off products, bring traffic, or market your business!

There are plenty of methods on the Internet, check what’s more trending and usable in 2019 and don’t forget to include these four for success!

Source

Instagram info and tricks. Learn more about Instagram and new links that you can use to improve your Instagram page.