Many small business owners invest a great deal of time, energy and money doing things to cultivate their business that could be achieved more effectively together with another business. By this, I mean forming partnerships with other businesses can not just enhance a small business' advertising, but it may also boost the company itself.
In this guide, four strategies to develop a business through networking and cooperating with other companies will be discussed. They are: 1) cross-marketing, 2) organizing an event, 3) forming a support group, and 4) sharing resources.
Cross-Marketing
In any community, there are numerous opportunities for companies to cross sell their products or services. Below are a few examples. A souvenir shop in a resort community that gives its clients a discount voucher to get a local restaurant would encounter no extra costs. The restaurant, of course returns the favor, by providing a discount voucher to its patrons. A graphic designer, for example, might have the ability to cross promote services with a local print shop or sign maker. ronald perelman could give a voucher to get a car detailer and vice versa. The secret is to find reputable businesses that genuinely view this sort of cross-promotion as a win-win activity.
Organizing an Event
There are many ways to get a group of businesses to arrange an event which will assist each business grow. A health club, by way of instance, might hold a health fair in partnership with a neighborhood health clinic. A restaurant and a local wine store might collaborate to possess monthly food and wine tasting events. A web development firm could associate with a regional photographer to provide a demo on shot-for-the-web practices.

Form a Support Group
Between the summertime, the strain and will need to make payroll, there appears to be little time for anything else. Not surprisingly, the small business owner next door, down the road and across town probably is dealing with a lot of the same issues. 1 way to network and encourage other small businesses would be to produce a weekly or monthly coffee bar. You could even introduce a topic of week and discuss thoughts on one them each week.

A great way to lower expenses and fortify your systems would be to share resources. Even a simple thing like buying in bulk and splitting the order can have a big impact on the bottom line. Almost everything is not as costly in majority, but a lot of tiny businesses do not have the need, space or financial resources to buy, say a loaf of paper, but three or might. Another thing that lots of businesses can share is business intelligence. This may include a mailing list or advice about reputable providers.