ronald perelman invest a great deal of time, energy and money doing things to cultivate their business which could be achieved more efficiently together with another enterprise. By this, I suggest forming partnerships with other companies can't only improve a little business' advertising, but it can also boost the business itself.
In this guide, four ways to grow a small business through networking and cooperating with other companies will be discussed. Each, of course, has different advantages and disadvantages.
Cross-Marketing
In any area, there are many opportunities for companies to cross market their services or products. Here are a few examples. A souvenir store in a resort community that provides its clients a discount voucher for a neighborhood restaurant could encounter no extra expenses. The restaurant, of course returns the favor, by providing a discount voucher to its patrons. A graphic designer, by way of instance, might have the ability to cross promote services with a local print shop or sign maker. An oil change shop could give a coupon to get a car detailer and vice versa. The key is to find reputable businesses that genuinely view this form of cross-promotion as a win-win action.
Organizing an occasion
There are many ways to get a group of companies to arrange an event that will assist each business grow. A health club, for instance, might hold a health fair in partnership with a neighborhood health clinic. A restaurant and a local wine store might collaborate to possess monthly food and wine tasting events. A web development firm could partner with a regional photographer to give a presentation on shot-for-the-web practices.

Between the summertime, the stress and need to make payroll, there seems to be little time for anything else. Unsurprisingly, the small business owner next door, down the street and across city probably is dealing with lots of the very same issues. One way to network and support other small businesses is to produce a weekly or monthly coffee bar. You might even present a topic of week and share ideas on one them weekly.

Share Resources


A fantastic way to lower costs and strengthen your systems is to discuss resources. Even a simple thing like purchasing in bulk and splitting the order can have a big impact on the bottom line. Almost everything is less expensive in bulk, but many tiny companies do not have the need, space or financial resources to get, say a loaf of paper, but three or more may. Another thing that many companies can talk about is business intelligence. This may have a mailing list or advice about reputable providers.