Optymalizacja seo - Czym będzie optymalizacja seo, jakie to są jego warianty, dlaczego należy i jak je wykonywać? (samemu czy zlecić agencji). Zwięzły zbiór wszystkich przydatnych informacji! |
Pozycjonowanie seo - Czym będzie pozycjonowanie, jakie są jego warianty, po co opłaca się i jak je realizować? (na własną rękę czy zlecić agencji). Krótki zestaw wszystkich pożytecznych porad!
Pozycjonowanie seo to nieco sekretne hasło, z jakim do czynienia nie ma na co dzień wiele ludzi. Managerzy witryn, którzy jednak dbają o potężną pozycję swej strony, bloga czy marketu świetne jednak wiedzą, że pozycjonowanie to podstawowa czynność, ażeby znaleźć się wysoce w rankingu Google i być wyświetlanym na górze listy osób wyszukujących dane informacje. Samo pozycjonowanie seo nie jest dokuczliwe do realizowania, ale żąda poznania całego tematu. W tym tekście przedstawiamy odpowiedź na pytanie, czym jest pozycjonowanie oraz podpowiadamy jak pozycjonować witrynę, po co jest to takie ważne oraz jakie są rodzaje pozycjonowania.
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Метки: tanie pozycjonowanie |
Optymalizacja seo - Czymże będzie pozycjonowanie, jakie są jego typy, po co należy i jak je przeprowadzać? (własnymi rękoma czy powierzyć agencji). Krótki zestaw wszelkich użytecznych informacji! |
Optymalizacja seo - Czym będzie pozycjonowanie seo, jakie to są jego rodzaje, po co należy i jak je wykonywać? (osobiście czy zlecić agencji). Krótki zestaw wszystkich potrzebnych informacji!
Pozycjonowanie to nieco zagadkowe wyrażenie, z jakim do czynienia nie ma na co dzień sporo ludzi. Managerowie stron internetowych, którzy jednakże dbają o wysoką pozycję swojej strony internetowej, bloga czy marketu świetne jednakże wiedzą, że pozycjonowanie to naczelna czynność, by znaleźć się wysoce w rankingu Google i zostać wyświetlanym na górze listy osób wyszukujących dane informacje. Samo optymalizacja seo nie jest dokuczliwe do realizowania, ale wymaga zaznajomienia całego tematu. W ów artykule eksponujemy odpowiedź na pytanie, czymże jest optymalizacja seo oraz podpowiadamy jak pozycjonować witrynę, w jakim celu jest to takie ważne oraz jakie są rodzaje seo.
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Five SEO Tips You Need To Know To Achieve Higher Website Rankings |
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Below are five easy-to-accomplish tips to make your website more successful.
1. Be Patient And Consistent
Optimizing your website requires patience. Do not expect instant gratification in SEO. It can take weeks or months to realize measurable benefits. This is especially true if your site is new. Be patient; positive results will come with consistent and quality work. SEO is an ongoing commitment and you should do optimization activities daily. Make it part of your daily routine and you will be rewarded.
2. Minimize Using Frames And Flash
Minimize the use of Frames and Flash when designing your webpage. These techniques make it difficult for search engines to navigate your site. The absence of hyperlinks leading to other pages of your site when using Frames make it difficult for search engines to properly crawl and index your content. If you use Flash, limit it to areas of lesser importance. If you have text in your animation, search engines will not recognize it. These techniques have become very trendy as they are eye-catching and make your site attractive. However, they have significant drawbacks if you are trying to increase your rankings. They are best used sparingly.
3. Provide Links To Sites That Add Value To Your Content
Augment the information you are giving your readers by providing links to other articles related to your content. You want to give as much information as possible to answer your readers' questions. Linking to an awesome site which builds on your content adds value to your article. Most importantly, Google will assume your visitors found what they needed because they did not return to the search engine results page.
4. Allow Social Bookmarking
Social bookmarking is an excellent way to create links and raise your search engine rankings. Bookmarking enables users to save and share your documents, thus increasing your visitors. Free widgets are available for you to accomplish this. Remember, your goal is to increase visitors.
5. Select Relevant Keywords And Continually Analyze Results
Select specific and relevant keywords and keyword phrases and optimize your page to your selected keyword or phrase. Using specific keywords is important. The more specific the better your search results. Completing an in-depth keyword research is probably the most important activity in search engine optimization. There are many resources (many free) available to help you select the best keywords. Keep track of your keyword performance. Keyword selection and placement is a never-ending process. Analyze your results and make changes as needed.
Applying these strategies will enhance the effectiveness of any web design and can be implemented by all website owners, not just accomplished webmasters. All are techniques aimed at increasing traffic, growing your brand and raising your search engine rankings. Be consistent in providing quality information and analyzing your results to maximize your efforts and you will be successful.
George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. He has more than ten years experience working in SEO and developing sound and proven skills. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group or contact him at +1-832-449-6450.
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How To Achieve Search Engine Optimization On Google |
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Search Engine Optimization is very necessary in order to prevent your website from getting lost in the plethora of websites. There are more than 2 billion websites on Internet and any keyword returns a million of search results on Google. So, if you want any traffic to be directed on your website from Google you need to make your website displayed in top search results. Being among the top 10 website searched with your keyword is not an easy task but it is not impossible.
Though search engines like Google do not disclose their algorithms used to filter and rank their search results yet there are some well-known techniques which could help you in ranking your website among the top ranked websites on internet. Some are well approved and natural and some are considered unethical, though both of them are can be effective but it is recommended to resort to natural or ethical Search Engine Optimization.
In order to understand the strategies for Search Engine Optimization (SEO) on Google lets first try to understand how it searches your website. Apparently, Keywords are the most important. The Spiders of Google scan your websites for keywords and then use it for indexing.
The most important thing is the use of appropriate titles and descriptions known as Meta title and Meta description. Always use relevant title, the title you are using should determine the contents your page. There is usually a character limit for titles (approx. 65 characters with spaces) and description (approx. 155 characters with spaces) so you have to clever in using important keywords in limited space. Try not to be repetitive.
Google also indexes a website based on its heading and text. So try to make a efficient use of keywords in headings and also in text of your content. Note that banner, images and flash media do not account for any indexing by crawlers but using keywords-efficient descriptions for them can be a good idea. People tend to overuse the keywords in their content, It is also known as keyword stuffing or spamming. It is considered illegal and bots or crawlers usually ignore or block a website where they find excessive usage. So you have to be wise and not greedy in use of keywords.
Google also looks for the relevant keyword in your URL, so try to use it in your URL for example, if your website is about transport service, it is good to have a website named xyztransportservice.com
Also, the quality of content on your page matters. The content on your page should be Fresh and original. Copying the content from other will be considered spamming from Google and is likely to be ignored. Google prefers fresh pages with quality content. Also, if you update your content frequently, then you are likely to be noticed and indexed by Google.
Green Web Solutions is a leading SEO company which provides world class Natural SEO services for Google. Green Web Solutions is a global SEO consultant firm offering a wide range of affordable SEO packages with a MONEY-BACK GUARANTEE.
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Good Things Come to Those Who Wait (and Other Analogies and Cliche's for SEO) |
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We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV... well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
Under normal circumstances that expression is simply not true. You'll still get your ketchup if you shove the butter knife into the bottle, dragging it out onto your plate; open all your gifts on Christmas Eve; skip that last few pointless days of the school year; or get into the express line at the DMV. The real lesson behind the cliche' is that patience is a virtue.
One instance where it's is true, that good things come to those that wait, is when you are performing search engine optimization. Unlike placing sponsored ads via Google AdWords or Yahoo! Search Marketing, where results are almost instantaneous, the long-term return on investment for SEO is considerably better than most other forms of on- or off-line advertising. Unfortunately, SEO does not produce instantaneous results. And yes, patience is still a virtue.
Optimizing your site for your targeted key phrases won't get you to #1 over night. You won't find all your keywords to rank in the top 10 on Google in just a few days, nor will you get significant traffic improvement at the snap of the fingers. To use a simple analogy, SEO is like boiling water: you don't get a hard boil the moment you turn on the burner, you have to wait for it.
The process of optimizing a site, or just specific pages in a site can take weeks, and that's just the initial optimization phase. In a previous article I wrote about the making of a perfect SEO firm, highlighting all the different jobs that an SEO firm must perform for the optimization process. That article outlined only the overall human resources needed but didn't go into the specific job functions that are required in the SEO process, when performed correctly. Here is where I let that particular cat out of the bag.
Can't Find Your Way Out of a Paper Bag
On the front end of the optimization process hours and hours of research must be performed for each account. Everything from keyword research, industry research, competition research, marketing research, and more, all needs to be completed before any optimization can begin. We often get asked if research time can be shortened if we have performed optimization work for another site in the same industry recently. The short answer to that is, "no."
Every site is constructed different, designed different, laid out different, has a unique history and targets the audience differently. These are all factors that are considered in the multiple levels of research performed. No two sites are the same; therefore no research is the same.
Nothing to Write Home About
A good SEO will actually write or rewrite your page content to properly (and effectively) work in your targeted keyword phrases. A professional writer should be able to take the SEO recommendations for keyword usage and incorporate that into existing content in a way that reads naturally (i.e. does not look as if you just tried to insert keywords here and there for search engine relevance) and maintains the ability to convert your visitors to paying customers. This is no small task and should be done with utmost time and care.
Take It or Leave It
Code bloat removal is probably the most overlooked part of the SEO process. Sure, everybody knows about titles, meta tags, alt tags, etc. and making them all search engine friendly. That's not necessarily a small task either, but many times, eliminating page code bloat is an incredibly daunting task. Moving styles and javascripts is only part of the puzzle. Many times a page has to be almost completely rebuilt due to the excess amount of junk code that was put in place by whatever design programs were used.
Even a Broken Watch is Correct Twice a Day
On top of the code bloat removal process you also want to get your pages to validate to professional HTML standards set by the W3C. Validation is simply ensuring the correct coding elements are used and used correctly. While most validation issues are relatively small, they tend to come in multitudes thorough the site. Larger validation issues can often take time and substantial finessing of the code in order to correct.
All Things Being Equal
Site maps, custom 404-redirects and robots.txt files are all important to the overall construction of your site, even if they don't necessarily have a direct effect on the actual on-page optimization of your site. Site maps help both search engines and visitors quickly and easily get to the information that is important. A custom 404 redirect eliminates that annoying "page not found" error and lets you keep visitors on your site if they somehow access a page via a bad link. The robots.txt file is useful to communicate with the search engine spiders about content they should or should not index. This allows the search engines to focus its time on the good stuff and not the irrelevant portions of your site.
There's More Here than Meets the Eye
There are a lot of details that I left out simply because it can't all be addressed in a single article, but you can get the gist of the amount work that goes into just the initial optimization of a site. Depending on the size of the site or the number of pages being optimized, the processes above can take several weeks to a few months to compete. Going back to our boiling water analogy, you just filled the pot, now its time to put the pot on the stove.
Very rarely is search engine optimization a one-time-only process, but takes a continuous ongoing effort to build site relevance, evaluate performance, analyze effectiveness, and adjust the campaign accordingly to achieve and maintain top rankings against active competitors and substantial algorithm changes.
There are Plenty of Fish in the Sea
Link building and management is an important aspect to the total optimization campaign. Optimizing your site without considering your link campaign is like trying to drive a car without tires. You don't need great tires to make the car move forward, but you have to have some kind of tires in place, unless you're towing your car on a flatbed truck. Same holds true for a web site, it can be a great site but without links you just won't perform in the natural search results. (Just to complete the analogy, we can say that sponsored ads and off line marketing efforts are the flatbed truck.)
Linking has gotten more and more complex as the search engines fight link spam and seek to improve relevance. Whether you seek out one-way or reciprocal links, linked articles or directory submissions, or "authority" links, link building is a very time consuming process that undergoes constant re-evaluations. A good link today may not be a good link tomorrow, not because it was never a good link but because the linking site might become irrelevant to the search engines or become a search spammer, or whatever reason. A good half to two-thirds of the monthly man-hours assigned to ongoing optimization can easily be focused specifically on the link campaign.
Look at Both Sides of the Coin
Unless you are targeting no more than a single phrase for any given page of your site, inevitably it will take some finesse to achieve top rankings for all phrase being targeted. Good keyword research in the set-up process can greatly improve the ability to archive top rankings for multiple phrases per page, but no matter what there will always be certain elements working against each other. Adjust one phrase here and another one drops. Adjust that phrase and still another phrase drops.
With time, a good SEO will be effective at getting your keywords ranked well against the competition. That's half the battle. The rest comes as new or existing competitors amp up their optimization efforts in order to take back what was achieved and as search engines adjust their algorithms. We've all heard of sites losing rankings with algo adjustments, even those that have never spammed. It happens and its the job of the SEO to see these things coming and adjust the site accordingly and should rankings dip, to move in and get them back in place.
Wait with Baited Breath
Again, this is just scratching the surface of what goes into the monthly optimization campaign. But all of these adjustments work over time. Even more so once you consider "sandboxing" and "aging delays" that are becoming a staple in the search engine algorithms.
If You're Not Part of the Solution, You're Part of the Problem
Don't expect instant results with your optimization campaign. Many SEOs require a six or twelve month contract, simply because they know it can often take that much time to show solid results for all of your keywords. Expecting great results any sooner is simply wishful thinking.
We all heard the saying, "A watch pot never boils." Well, in reality, it'll take the same amount of time to boil as an unwatched pot, but it just seems longer because you're there looking at it. Once you hire your SEO company, let them do their job and walk away. Don't completely forget about them and check in from time to time just so you know what's going on (and your SEO knows that you expect results), but just give it time for the process to work.
Go work on your site, your business and other marketing efforts. While your SEO is working to make your site successful in the search engines, look for other ways to bring success to you and, to use another cliche'; don't put all your eggs in one basket. Search engine optimization should not be your only hope for success.
If you have done your research and chosen the right SEO company success will come, but only with time. Be willing to let the process work its course and good things will come... by the boatload.
Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com
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Free Search Engine Submission |
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It is straight forward and simple to submit a web site for free to the search engines
and a task that can be done in a few minutes. However, there are plenty of
companies offering search engine submission services, these services re-submit your web
site to the search engines periodically for a given time period. It amazes me that
these services exist and amazes me more why people pay for them.
Google states on its web master pages that re-submitting your web site to the search engine does not make a difference to a sites
ranking or to how quickly the site appears in the rankings and from experience this is also
true in Yahoo! and MSN.
Why submit your site to the search engines?
Submitting your web site to the search engine will make your web site visible to its
robot. A search engine robot is a web spider that runs across the internet, indexing
web pages one at a time, following links it finds on other web pages. The submission
of your web site to the search engine will inform these robots to index your site. How
quickly the robot indexes your web site depends on the search engine, so no guarantees
can be made.
Once your web site has been indexed the search engine may rank your site relevant for
certain keywords it has picked up on, although these are not taken from your keywords meta data.
Again, this is not a guarantee and can take months (especially if it is Google) before your
site is visible to search engine users.
How do you know when your web site has been indexed?
The first indication of this can be seen in your web analysis tool, usually under the
section marked robots/spider visits. If you do not have such a tool, id recommend
installing AW Stats which is free and will accomplish most peoples needs, or you can
search through your web sites log files for the IP addresses of the search engine spiders.
The main IP addresses to look out for are:
Google - will be seen as Googlebot
Yahoo - will be seen as Inktomi Slurp
MSN - will be seen as MSNBot
For a more detailed list take a look at the web robots pages [http://www.robotstxt.org/wc/active/html/index.html]. Once
you have identified the robot visit to your web site, it is time to see if your web site has
been indexed. To do this you will need to go to the search engine and type in the
following command:
site:www.yoursite.com
Replace http://www.yoursite.com for the web address of your web site.
If the search engine returns your web site then it means you have been successfully added
to its index and can be found by search engine users. However, if your web site does not
appear be patient it may take a while.
How to improve the chances of being indexed?
It is possible although not guaranteed to speed up the inclusion of your web site to the
search engines by having their spiders find your web site before actually submitting your
web site to the engine. This can be done by having a web site that has already been
indexed link back to your web site.
This can be done in several ways, some are examples are to have your web site address as part
of your signature in a forum, or by having your web design company give you a link as part of
their portfolio.
In my experience this has helped considerably, and is always favorable to submitting a
web site manually to the search engines. Although, there is nothing wrong with manually
submitting your web site!
Is using a submission service bad for my web site?
This does depend on how the company submits your web site to the search engine. Search
engines have become good at distinguishing between manual submissions and bulk automated
submissions usually made from these types of services (sometimes having different URL’s available),
normally when a search engine detects a bulk web site submission it will usually process them
slower than manual submissions.
What search engines should I submit to?
Be extremely wary of web sites that say they can submit your web site to 100’s if not
1000’s of search engines. The majority of these search engines will not provide you with
any traffic and the web site will likely sell on your email address.
You should submit your web site to the following search engines:
Google
Yahoo
MSN
Submitting your web site to these three search engines does not restrict your sites visibility
as can be seen by this web site detailing whom powers who where
submitting to these 3 actually submits your web site to many more.
Are there any other web sites my site should be submitted to?
In terms of providing your web site with the best possible start in life you should be
trying to submit your web site to the following sites:
Yahoo! Directory
Open directory project
Conclusion
Search engine submission is about making your web site visible to the search engine robots. This
can be done by manually submitting them to the search engine via their own
add site URL or from their robot finding you from another link. Search engine
submission services that re-submit your web site are in the end a waste of money.
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How to Derive Maximum Benefit Out of SEO |
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Over the recent years, the online business and online marketing sectors have experienced a huge boom. Lots of web designing and web developing companies are rising up across the world. It has now become one of the most profitable businesses in the world. Now, the question arises - what is the guiding factor for these online jobs and online industries? The answer is SEO or Search Engine Optimization. Search Engine Optimization, as the name suggests, is referred to the method of making a website "Search Engine friendly".
Now, the phrase "search engine friendly" is not an easy term to define! Most search engines exhibit a high affinity towards some websites or web pages as compared to others depending upon lots of things. However, this affinity gets reflected in the Page Rank of a website. Higher the affinity of the search engine for a particular website, higher will be its page rank in the search engine list.
It has been a dream for many Website owners to be at the top of the search engine lists. However, many of them fail to recognize the fact that website optimization can not only fetch them a high rank in the internet search engines but can also help them in drawing maximum traffic to their site. SEO optimization, thus, gives you two-fold benefits in attaining higher rank in search engines as well as attracting online visitors to your web site and web pages.
Research on keywords: - Before developing your own website, it is better that you perform an extensive research on the possible keywords that your website may target. There are many public tools available on the Internet such as Wordtracker that can help you in getting the rich keywords that the online users frequently use while searching for the subject of your website. Now, your only work is to use those keywords in your website content. You must insert the most frequently used keywords in the title, first and second paragraph and the last paragraph of your content.
Quantity and quality of the content: - The content of your web site must contain a minimum word limit of 200 per page. In fact, search engines have a high affinity towards large content. So, more the content more will be chances for your website to attain a higher search engine rank. It will be easier for any search engines to point out a web page that has more content for a particular keyword typed by the user. One thing you need to keep in mind is that only the quantity of the content is not sufficient to fetch you a higher search engine ranking. The quality of the content is also important.
HTML size must not exceed 100kb: - While on one hand you have 200 as the minimum word limit, on the other hand you have 100kb as the maximum limit for the HTML content. Search engines tend to ignore those sites which have a larger content than the limit specified. There is a saying that "too much of anything is bad". This proverb applies for HTML content also. Excessive content makes the web page user-unfriendly as lot of time is wasted to download a 100kb file.
CSS layout: - The full form of CSS is Cascading Style Sheet. There has been a recent trend among the website owners to opt for the CSS layout rather than the normal table-based layout. The reason for this transformation is due to the higher affinity of the search engines for websites with CSS layout.
Hi Thank you for reading my article. My name is Mark Tawney owner of http://www.allwebservices.co.uk If you would like to receive more fantastic tips and great offers please join our mailing list on every page of our website.
AWS has been running since 1999 and have a growing customer base. We carry out professional web design, SEO, web hosting, graphic design and other business services at great prices.
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Blog Backlinks - How to Improve PageRank With Google For Your Online Business |
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Getting Google backlinks to your site is more important for your page rank than your outgoing links. You want high ranking sites to link to your page or site for Google SEO to sit up and take notice.
So how do you get them?
First... let's define "Backlinks" or "Incoming links."
Definition: Direct links to your websites through other sites. This is called Off-page SEO, or links from other websites back to yours to gain popularity with search engines.
Getting backlinks from sites that have high readership or ranking, are the sites you want to link to your site or pages.
Here are a few simple methods of how to get backlinks that are high in quality and will help to improve your page rank.
EzineArticles: EzineArticles get thousands of viewers a day visiting their site. They have extremely high Google page rank.
Write an article and have a link that points back to a page on your blog site. When a reader clicks the anchor text in your signature area, it then becomes a quality link coming from EzineArticles. This strategy is excellent for a new blog.
Squidoo: Build a simple Squidoo Lens and have it link to a page on your blog that contains similar information. Squidoo is an authority site that will help you improve your page rank backlinks.
HubPages: HubPages is much like EzineArticles. The incoming links to your blog will be high quality links. Tip: Use only original content in HubPages. You cannot re-purpose content from other sites or sources.
YouTube: Ahhh! One of my favorites! I have 28 videos that point to pages on a blog that I have in another niche. Videos have served me well in sending me high quality backlinks from other sites who have used one of my videos on their site.
Get busy and produce a video that you can point back to your site. Point an anchor text link in your description box back to your blog. When folks click on it, you will get a superior incoming link from YouTube.
Good luck in your efforts for getting solid page rank backlinks to your blog. Remember to use strategies that will encourage strong Google backlinks. You will find additional Internet marketing secrets by visiting Online Marketing | There you will find marketing and promotional strategies revealed that will super charge your Online Business. "There Are Big Profits In Knowledge."
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How To Find Long Tail KeyWords |
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When it comes to online marketing and making money online in general, knowing "How To Find Long Tail Keywords" is the key to success, regardless of whether or not your new to internet marketing or an experienced internet marketer.
What are Long Tail Keywords & How can I benefit from them?
Keywords are basically "Words" or "Phrases" that the search engines (such as Google, Yahoo! & Bing) use in order to send us Free Traffic to our websites or affiliate offers. And the major benefit for us in finding long tail keywords which are easy to rank for means tons of organic traffic from the search engines for FREE! And this is not just some one off traffic, but its on going traffic to our websites or affiliate offers for years to come.
The biggest mistake that most new internet marketers make today, is that they try to go after to high competition keywords, which are nearly impossible to rank for. Therefore they waste tons of time and even money and see no online profits for their marketing efforts.
The beauty of knowing How To Find Long Tail Keywords, is that even though the monthly search volume for these particular keywords or keypharses may be lower, you will find that there is far less competition (if any at all) and you have a great chance of ranking very high for them very quickly.
You see finding lots of these long tail keywords with are a lot easier to rank for within the search engines, is much more beneficial and profitable for us. And this is the difference between those who actually make money online and those who don't make a dime.
And from experience I can tell you that you won't find many of the big internet guru's out there going after or even trying to rank for these high competition keywords, as they know its a complete waste of time & effort.
A typical long tail keyword is anywhere between 3 to 5 words long, and is a very specific type of phrase. One of the major benefits of us targeting a particular long tail keyword, is the fact that most people who hit the search engines and search for these particular phrases are at the end of the decision making process and are just looking for some confirmation before they actually reach for their wallets and make their purchase, which will result in a nice little commission for you.
Its a well tried and proven fact the people who search within the search engines for these long tail keywords will actually complete their purchase, therefore resulting in a much higher conversion rate for you and more online commissions for you bank accounts.
Over the last 4 years I've tried many different methods and tools to help me find these profitable long tail keywords, some worked very well for me and some not so well. But thankfully now I'm all sorted on this end, and have no issues any more when it comes to finding them.
Feel free to checkout my blog and see exactly how I find these long tail keywords and exactly how to profit from them. So here's to your online success...
My personal blog details the Methods & Tools I use to help me make my money online. And I feel that I'm one of the lucky ones who actually makes a decent monthly income online. Feel free to drop by and see how I do it and leave a comment.
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Film, Video Distributors and Producers - Make Sure You Know These Nine SEO Recommendations |
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When most people talk about Search Engine Optimization (SEO) they tend to talk about getting more traffic to their website. Everyone wants more traffic. Right?
If you are like most film and video distributors, you care less about volume of traffic and much more about quality of traffic. The goal is to get the right people visiting your site. Can SEO do that for you?
Search Engine Optimization is about helping people who want to find your site, find your site. Optimize your site properly, target keywords intimately related to your business, and the high quality traffic will come.
By making a few technical improvements to your site right now, you can help search engines like Google and Yahoo understand and 'respect' what your site offers and then pass the good word on to the thousands of film and video license buyers who use search engines every business day.
Maybe a buyer only remembers a few words about a title they saw on the back of one of your sell sheets. Good SEO practice makes it possible for license buyers to find you using even the sketchiest keywords.
We've put together a checklist of nine very basic things you can do today to make sure your website is search engine friendly. Give your site an SEO tune-up, work hard posting keyword rich content, and you will be amazed how fast you can 'own' a set of keywords related to a film/video content category or genre. This means that whenever, or wherever, a buyer searches for content related to your business, they'll find their way to your website.
This checklist is just as essential for film and video distributors as it is for indie producers and film festivals wanting to boost their exposure. Everyone can benefit from these best practices.
9. Have you announced your site to the major search engines?
Search engines can't find you if they don't know about you. The first thing you need to do (once you finish reading this article) is to make sure your website is submitted to the major search engines.
IMPORTANT: Make sure you do this manually. We don't recommend that you use auto-submitter websites that promise to do this for you. Get off on the right SEO foot and do the submitting yourself.
Check out the IPEX TV blog for an article about submitting your site to search engines.
8. Did you add your sitemap?
A sitemap is a simple document placed at the root directory of your site and informs search engines which pages on your site are available for searching. It's like one of those big maps you see at audiovisual content tradeshows: but this one is for your website, and search engines love it.
7. Do all of your web pages have titles?
At the top of your browser window (on the same level as the close, maximize, and minimize buttons) you will find the title of the page you are viewing. This is some of the most valuable real estate on your site. If the only thing in this space is your company name (or worse, it just says "Untitled"), you're wasting a great opportunity. Use this space to attract search engine attention to specific keywords by writing unique page titles for every page on your site. The trick is to write a page title that is keyword loaded, but still seems natural to your actual visitors. Don't make these titles too long, but do make sure that the keywords you use in the title appear again in the body of the page. You'll be amazed at what an improvement this can make to your search engine results.
6. Do you have your 'alt' attributes defined?
When a programmer adds an image to a website, he or she uses an HTML code called the 'img' tag.
The 'alt' attribute (sometimes, mistakenly, called an 'alt' tag) allows you to specify some text that the browser will display in case your image is missing. In this example, an image of a sell sheet is 'tagged' with some words describing it (alt="Sell Sheet, one sheet, cinefiche"). This may not seem like a big deal, but these 'alternate' labels are necessary to help search engines understand the content of your page. Search engines cannot read images, so it's important that you help them out by specifying in the 'alt' attribute what the image contains.
5. Have you gotten your link out there?
Are you a contributing member of Wikipedia and/or the IMDb? Find places on these sites where it is appropriate to submit links. If these links make sense within the community, they offer better exposure than money can buy.
Add some of your best pages (not just your site) to social bookmarking sites like del.icio.us, ma.gnolia.com, and myYahoo.
Get your friends involved. Link to their best pages, and ask them to link back to you.
4. Do you have any content?
Wooops. So, by now you should have a site that's pretty well technically optimized and search engine friendly. But do you actually have content people are searching for? For film and video distributors, getting your catalogue titles and old sell sheets on your site is an excellent step to getting keyword-rich content online that will be relevant to a wide variety of film and video content license buyers googling for new titles.
3. Have you prepared a list of keywords you like?
Put yourself in the shoes of your audience for a moment, and imagine sitting down to your favourite search engine. What are the search terms your audience is most likely going to use? Will these search words lead them to your site? Now, imagine the search terms they might use to find your competitor's web site. Make a master list of all these keywords, and decide which keywords you want to 'own'. This list is going to be your guide to the search engine friendly content you create.
2. Do you have a blog?
Getting your catalogue titles online is great, but it's very important to have a site that is up-to-date. A lot of people in the film and video distribution industry see a corporate blog as more of a hassle than a help. But blogs are quite simply the easiest way to keep your site fresh, get lots of sexy text for search engines to search, and interact with your clients. Indie producers and film festivals have been quick to understand their value-learn from their example. The best blogs are an appealing mix of industry news and personal observations. Use your blog to keep your clients up to date on your company, showcase new titles, and share interesting ideas.
1. Have you started already?
The good news about SEO is that it's never too early or too late to start. Don't for a minute think that you need a checkmark beside all 9 of these items before you can release your site to the public. And there is no need to do them in order.
The web is dynamic and flexible. Try some things out, and check the results. Try Googling your site and see what comes up. Try again, and adjust as needed. A little bit at a time is all it takes to make big improvements. Consistency counts.
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Five SEO Tips You Need To Know To Achieve Higher Website Rankings |
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Below are five easy-to-accomplish tips to make your website more successful.
1. Be Patient And Consistent
Optimizing your website requires patience. Do not expect instant gratification in SEO. It can take weeks or months to realize measurable benefits. This is especially true if your site is new. Be patient; positive results will come with consistent and quality work. SEO is an ongoing commitment and you should do optimization activities daily. Make it part of your daily routine and you will be rewarded.
2. Minimize Using Frames And Flash
Minimize the use of Frames and Flash when designing your webpage. These techniques make it difficult for search engines to navigate your site. The absence of hyperlinks leading to other pages of your site when using Frames make it difficult for search engines to properly crawl and index your content. If you use Flash, limit it to areas of lesser importance. If you have text in your animation, search engines will not recognize it. These techniques have become very trendy as they are eye-catching and make your site attractive. However, they have significant drawbacks if you are trying to increase your rankings. They are best used sparingly.
3. Provide Links To Sites That Add Value To Your Content
Augment the information you are giving your readers by providing links to other articles related to your content. You want to give as much information as possible to answer your readers' questions. Linking to an awesome site which builds on your content adds value to your article. Most importantly, Google will assume your visitors found what they needed because they did not return to the search engine results page.
4. Allow Social Bookmarking
Social bookmarking is an excellent way to create links and raise your search engine rankings. Bookmarking enables users to save and share your documents, thus increasing your visitors. Free widgets are available for you to accomplish this. Remember, your goal is to increase visitors.
5. Select Relevant Keywords And Continually Analyze Results
Select specific and relevant keywords and keyword phrases and optimize your page to your selected keyword or phrase. Using specific keywords is important. The more specific the better your search results. Completing an in-depth keyword research is probably the most important activity in search engine optimization. There are many resources (many free) available to help you select the best keywords. Keep track of your keyword performance. Keyword selection and placement is a never-ending process. Analyze your results and make changes as needed.
Applying these strategies will enhance the effectiveness of any web design and can be implemented by all website owners, not just accomplished webmasters. All are techniques aimed at increasing traffic, growing your brand and raising your search engine rankings. Be consistent in providing quality information and analyzing your results to maximize your efforts and you will be successful.
George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. He has more than ten years experience working in SEO and developing sound and proven skills. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group or contact him at +1-832-449-6450.
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How To Avoid The Google Sandbox - Rank Your Site Fast Without Getting Stuck In the Google Sandbox |
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One of the most common questions I am asked is how I am able to take a brand new site into Google's Top 5 for every keyword my site targets within 4-6 weeks of creating the site without getting sandboxed.
Time and time again I see panicked webmasters screaming that their new site has disappeared from the Google results pages. Now sometimes there are obvious reasons why (such as using blackhat methods or mass posting via xRumer) but this doesn't mean that you can't build the number of powerful links you need to penetrate Google's Top 5 or even the Top 3 without having to wait several months.
Now if you are new to SEO and you are unfamiliar with the Google sandbox then we are talking about what happens when your relatively new site that so far has been steadily climbing the rankings, suddenly drops back to page 10 of the results or beyond, or in some cases disappears from the Google search results pages entirely. The Google sandbox is particularly devastating as it can be 6 months to a year before the site recovers its rankings and in some cases a site never regains its rankings no matter how many backlinks you build to it.
So what does this mean for your SEO strategy?
For most people it means building links slowly to your new site and these links need to be low strength links with a high amount of trust in the eyes of Google. This includes getting your links from places where you need to submit original content such as article directories. Within the first 4 weeks of launching your site, large numbers of high pagerank links are out as they say, or are they?
So what is the 100% proven method that advanced Search Engine Optimizers use to "push the pedal to the floor" for the backlinking campaign of any new site?
Unless we are a complete raw beginner online, most of us have at least one site that we have already created that is indexed in Google. As long as we have a site that has been in the Google index for at least 3 months then we can make use of this powerful method to gain instant trust for our new site. Our existing site doesn't have to have a high ranking, preferably it has some backlinks to it but if it doesn't again that is ok, it simply needs to have been in the Google index for at least 3 months.
If you are not sure if your existing site is in the Google index, try the following search in Google: Site:www.yourexistingsite.com
If your site and its pages come up as the search result then you know that your site is indexed by Google.Â
So here is the simple but powerful method to gain instant trust for a new site you intend to build:
Step 1: Create a subdomain on the existing site that is already indexed by Google and upload some fresh original content to it.
The subdomain should be related to the topic of the new site you intend to build and the original content you upload can be a short article (around 400 words or so) that links the topic of your existing site to the topic of your new site. This formula for the article on the subdomain is my personal favorite as having keywords from the old niche and the niche of the new site in the one document makes more sense to a Google spider to justify the steps that we are about to take below, however any original article will do the trick. I like to write something along the lines of a press release that is announcing the new site and what it will be about and why I decided to come up with the new site after the success of my existing site.... And so on. Remember this article is mostly for the Google spiders rather than human visitors so it doesn't have to be a Pulitzer prize winner!
Step 2:
Create a link from the homepage of your existing site to the subdomain you have just created.
Step 3:
Wait until this new subdomain is indexed by Google.
Again you can check when this subdomain has been indexed by performing the "site:www.subdomain.yourexistingsite.com" search.
Step 4:
Place your new website on its destination domain.
Step 5:
Create a 301 redirect from the subdomain to the new domain
Not sure what I am talking about when I say a 301 redirect?
A 301 redirect is the Google friendly method of telling the big G that your site has permanently moved to another URL. Search engines do not apply penalties to 301 redirects as they tend to do to other types of redirects. The best part is it is simple to do.
Open a new text file in Notepad and add the following line to it: "Redirect permanent / http://www.newsite.com "
Then save this file as ".htaccess". Make sure you get rid of the ".txt" that Notepad attaches to its files and have "all files" selected in the file type.
You can then upload this.htaccess file to the subdomain and it will now redirect to the new domain if you type the subdomain in any browser.
Done!
Obviously some common sense has to prevail here. The more backlinks and the higher the pagerank of your existing site the more trust we pass to our new site. However the method is extremely powerful and I have used it to obtain countless first page rankings and consistently get rankings in the Top 3 of Google. In fact it is one of my standard methods in my SEO strategy when I want to create a new site.
Now we have successfully created instant trust for our new site and we can begin to build greater numbers of backlinks and more powerful backlinks with pagerank with confidence. This is how your serious competitors are blowing right past you in Google - now you have the knowledge to step up to the plate and take them on at the same pace!
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Find Serious SEO Help For Keyword Ranking |
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Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.
The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top...even if it is unethical and/or goes against the needs and wants of the search engine.
As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.
You might try taking the so-called 'free' route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.
Charles is an avid technology enthusiast. He relies on SEO to make money. He uses SEO Tools to make sure he is doing the right things to make his sites rank.
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Метки: tanie pozycjonowanie |
Find Serious SEO Help For Keyword Ranking |
https://www.liveinternet.ru/users/elgaard_herbert/post459436856
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https://yildirimbranch4.bravejournal.net/post/2019...gle-Keywords-Work-For-Searches
http://mccurdyfalkenberg6.uniterre.com/1009554/Duplicate+Content.html
Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines. Then came the days of building inbound links and/or buying bundles of inbound links to drive traffic, but that day is now fading away too. Why do these techniques come and go just when people can figure them out? It is the very fact that people are figuring them out that is the problem. The only answer is to stay on top of the latest SEO techniques, but that is easier said than done.
The easiest way to stay on top of real SEO techniques is not popular, but it has to be said: pay for it. The bottom line is that search engines only remain in power and relevant so long as they return results that users want, not what content writers wish. Sometimes those are the same thing, but there are only so many links on any search engine result page (SERP) for content links and meta-descriptions. This means competition is part of the game, and search engines know that this drives some people to the point where they try nearly anything to get on top...even if it is unethical and/or goes against the needs and wants of the search engine.
As a result, search engines constantly update their SEO algorithms, and the code that compares results of different algorithms to uncover anomalies that might be telltale signs of an attempt to trick a single type of SEO routine. With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time. A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail. The choice is ultimately yours.
You might try taking the so-called 'free' route and trust websites and forums that have potentially outdated information and risk taking bad advice that could leave lasting harm on a website from an SEO point of view. The worst-case scenario is that you end up spending a ton of time and hurting a website rather than helping it. On the other hand if you do decide to opt for paying for the latest tools and information from companies like SEO Moz, then it only becomes a question of learning how to use those tools effectively. Luckily, companies like SEO Moz pack plenty of instructions and how-to guides into their site, which means that success is only a matter of effort and diligence at this point.
Charles is an avid technology enthusiast. He relies on SEO to make money. He uses SEO Tools to make sure he is doing the right things to make his sites rank.
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Метки: tanie pozycjonowanie |
How to Audit Your Website to Recover It From Panda Penalty |
http://careycarey4.xtgem.com/__xt_blog/__xtblog_en...-search-engine-ranking#xt_blog
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Google Panda is now a major part of Google's search algorithm and we must put in adequate efforts to get fruitful results. As we all know that Google introduced this pet to target on page quality of a site, so if you want to save your site from this pet then you need to improve on page structure of your website. I know that it's hard to diagnose that why a site is losing its traffic and ranking in search engines, but we can get our visitors back with the help of a site audit. So let's have a look on what best we can do to recover it from Panda effect.
Content Quality
Content quality is a very common issue which encourages panda to penalize a website. A fewer pages with low quality content can damage overall ranking of a website. Different kinds of content quality issues are listed below for reference.
Low Quality Content
The very first reason which enables panda to penalize a website is low quality content. Low quality content means that it has lots of grammatical and spelling mistakes which in turn create problems for your visitors to understand the subject you're explaining and user may close your website without reading the full article. So I suggest you to proofread your article before publishing it.
Duplicate Content
Duplicate content is strictly prohibited in SERP. If your site is not performing well or losing its traffic on continuous basis then you need to check your content for duplicate content issues. If you find any duplicate content on your website then immediately change it. You can also ask Google to re-crawl your website through your webmaster account.
Un-Informative Article
Un-informative articles may harm the reputation of a website in the eyes of search engines as well as in the eyes of your visitors. Nobody will like to read your article if it's not giving them full information about the subject. So try to provide full information along with images and videos.
Improve On Page SEO
After content you need to optimize your site for On Page SEO errors. Let's have a look below.
Meta Tags
We have many places to improve at our site to make it look better in the eyes of search engines like Title, Description and Keyword Tags. First of all you need to check duplicate Title and Description Tags and if you find one then you need to change it immediately. After that you can make them SEO friendly by inserting relevant keywords in them.
Heading Tags
Headings are very important for any website or Blog. You can use up-to six headings on a single webpage. Webmasters use heading tags to make their site SEO friendly.
Other Tags
We have two more tags (Image Alt and Link Title) where we can put our keywords to increase keyword density.
So these are some of many tips to recover your site from Google Panda effect. I know these things will take time to set up but you have to make these things clear to get back your visitors and ranking. Do let me know if you have any suggestions or queries.
This article is written by Gaurav Heera CEO and dedicated writer at India's Leading Internet marketing institute providing Seo Training Delhi and Seo Course Delhi. you can contact us for more details.
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Google Search Engine |
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Google Search Engine had been used by people from a longer time period and at the same time its history of the search engine had been laid back from about 1945. This came into being from a lot of effort of two students and thus after the approval of their efforts it came into being. The search engine had been in the running phase for a greater extent and during its running phase it was used by many people and thus till now it is also used by a larger number of populations. Before Google came into being it was given many new names but later on its name changed onto Google and then it was introduced among all the people and its popularity increased too.
On this search engine people can find each and everything which could not be found through other search engines. Moreover it can be found out that Google has one of the greatest numbers of shares among all the other search engine companies and thus this search engines is becoming famous and known to all people on daily basis. Different types of search engine provide people with all sort of relevant information. Google is one of the top most important website that is used by many people for searching purposes.
Search engine along with its companies have many different types of objectives which they want to achieve. In Canada people can search for many different website they want to. Recently Google had decided to update its website. They have said that they want to update their new department for people's purpose. Through the complaint page people can provide their different complains to people. Google had been doing a lot of benefit for the people. Apart from providing the information Google also provides people with the raking facilities as well which means that people can also rank their websites on Google Page Rank as well.
Google had been providing people with many different products and services. Around the world Google runs in many different parts of the world and Google in Canada had made the lives of people quite simple and throughout this they can search everything they want to gaze at their usage. People had said that they like this very much and through this people can see the type of information they want to see. Google had been awarding different companies as well and even apart from this they had been working a lot.
On the other hand Google have its different home page in all its countries. However Google had gained much of the fame in many different parts of the world and it is anticipated to be liked by many people. Google was the invention of two PhD scholars and their hard work led to many different conclusions. In Canada and America Google is used to a greater extent and it is liked by many people more than there. Currently Google is trying to invest in many different projects and back in 2008 it invested its much of the money in a project which was basically and energy project.
Visit SEO, SEO Company
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CSS Templates for Search Engine Optimization |
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Most Search Engine Optimizers already know that Cascading Style Sheets (CSS) has great advantages on Optimizing web pages for the search engines but some may not be aware that most CSS Templates also helps the web masters in saving a lot of valuable time when designing a site.
Some of the more popular free CSS template providers like oswd.org and csstemplates.net constantly uploads professional templates for the worldwide webmasteres. These templates come with standard and validate codes which not only helps in optimizing the site but also conforms to World Wide Web Consortium's (W3C) guidelines.
One of the most significant advantages of using CSS templates to start off a website is that it increases the overall Text-to-Codes ratio. Some experienced Search Engine Optimizers believe that search engines favors the indexing of pages that have a high amount of content rather than codes. In addition, a page with high amount of HTML or Javascript codes is likely to create errors than a page with less codes. Therefore, CSS template helps greatly in this codes reduction to increase search engine optimization results.
Another factor worth considering is the amount of time needed by the search engine bots to index a page. With the implementation of CSS, especially with the external style sheets, the file size will be much smaller than normal pages that use conventional tables design. It is to our advantages if search engine can index our pages in a shorter time. This not only saves us valuable bandwidth but also reduces the chance of encountering errors during indexing since now the file is smaller and more compact.
In conclusion, using CSS templates to start off a website helps greatly in reducing the effort needed to optimize a website.
KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of CSS Templates, a site that offers free SEO techniques.
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Historic Keyword Research |
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Want to know what the latest trend is or if a historic trend will soon happen again? Then you might want to do what is called a historic keyword research. So what is this and how do you use it? Historic keyword search is searches that have been possible in the past and can be very probably now. This can also be based on current history and demand for keywords as well. So why don't more people know about how to use this as far as advanced SEO is concerned. That may be because people don't know about it or how to use it.
When it comes to a search of this kind, Google has a program that is called Google Trends Labs. This works just like any search engine would with one exception. You can find the daily trends on the front page. You can also look for these trends by entering terms into the Labs search engine. This is basically a time based search engine that will help you to identify traffic spikes that may be coming up again and again. This is a very useful feature to have if you have something that has the potential to be searched again and again.
This can help with analysis of the web. This is very similar to the predictive SEO but this mainly has to do with analyzing sites and providing the keywords that are the most used about certain subjects that are either currently popular or have the potential to be. When using this particular service, you will need to enter at least one phrase, if not two. The way that you use this with two phrases is by separating them by a comma. Take a look at this example for instance: NASCAR, Champion.
This can be deceptive however, if you are looking for a certain amount of times that a certain champion has won, then you would need to enter the drivers name along with the preceding two words. That is how simple it is. You can get confused however if you are not sure how to use this SEO tactic to help you with your content or your site. There is a lot of information on the Google trends labs page at http://www.google.com/trends. This will give you some examples of how to use the particular program and what the latest hot trends really are.
If you are involved in journalism sites, this can be a god send. However, if you are selling anything, you can also use this site for the hot topics and to find out what is hot each day and with the information on the page about this site, you can also get more information about how to use this site to your advantage. So that is basically the advanced SEO of using historic keyword trends to not only be on top of what everyone is talking about, but also to boost your business and sales. This is an advanced technique that will also help you to rank your site higher.
The best way to get a complete picture of your site's best marketing tools is to let the professionals perform a Keyword Research Service for you.
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Does Length of Article Matter For SEO |
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Does length of article matter for SEO? Some people will tell you that you need 500+ words in article to be indexed well in search engines. Some say less and some say more. So who do you listen to?
Listen to no one! You should post however much you like. Your post can be short but straight to the point, or a long post that is long because it is necessary for you to explain everything. Do not write a long post just to make you feel that it is required to get the audience's attention or indexed well in search engines.
If you are writing an article in EzineArticles.com, you can write the 250 words minimum, and you can get indexed just as well as another article that has over 1000 words. If your post is long and boring, most likely people will skim through your writing.
What really matters in your post for SEO? You want specific keywords in your article that matches some keywords in your article title. For instance, the title of this post is "Does Length of Article Matter For SEO?" so you want some of those keywords in your article. Do not keyword stuff your article with your desired keywords every other word. You want to write for your audience, and not for robots. If you are blatantly repeating the same keyword over and over again, people will find that extremely annoying. You do not want to lose credibility because of keyword stuffing.
Key tips: Put 3-4 specific keywords into each of your paragraphs. Short posts are great, but not TOO short.
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Full Service SEO |
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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.
Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.
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