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Ever wonder what makes up the pieces of Google's search results? Before that question can be answered, the process of how Google delivers results must be understood. There are three key processes in delivering search engine results.
First, Google "crawls" the World Wide Web and accumulates information about websites and their content. The program Google uses to accomplish this task is referred to as Googelbot. Googlebot uses an algorithmic process to determine which sites to crawl, and how many pages to read from each site. Next Google compiles a massive index of all the words and locations of the sites it crawled.
When a Google user enters a query, Google returns a result they feel is most relevant. The results that are displayed are referred to as Snippets. In general, Google reserves the right to display what they feel is best for their users. However, you have a great deal of control about what is displayed about your agency on Google.
There are three primary components that make up a Snippet.
Title
The first line of the Snippet is the title. The title displayed comes from the title of your webpage. We have found many websites where the designer will overlook this very important step when designing websites for their customers. Webpages not titled will appear in search results with the title as "Untitled" or "Home Page" which does not encourage the consumer to click. Whereas a title listing your agency name and a slogan or short concise description of what your agency offers would encourage the consumer to click and learn more about your insurance agency.
Description
The description listed by Google typically comes from one of three places.
Open Directory - If for some reason, when Google attempts to "crawl" a site and they are unable to read it, Google will then sometimes rely on the Open Directory Project, which is listed at http://www.dmoz.org Within the Page - Sometimes, Google pulls the description from within the page. Google determines what part of the page it will use so the description gives some context as to what the page contains. Meta Description Tag - the most preferred method and where you have the most control of what description is displayed is the Meta Description Tag which is included in the code of your website. By including a Meta Description Tag, you have the ability to dictate what is displayed about your site.
Link Displayed
The last component displayed is the link to your website or the page on your website that meets the searchers' query. Providing a descriptive URL is another key aspect to converting a searcher. For instance, a URL such as www.sampleinsurancewebsite.com/page.php?id=5134, doesn't tell the searcher they have landed in the right spot, whereas a URL such as www.sampleinsurancewebsite.com/automobile/car_insurance_quote.aspx will.

AnMarie Bozick, CIC is the Communications Director for Insurance Technologies Corporation (ITC). ITC is a leading provider of automation solutions for the insurance industry. Our website solution, Insurance Website Builder, provides insurance agents with interactive, professionally designed websites. With no programming knowledge whatsoever, our insurance clients have complete control over the content of their websites, so their website can grow with them as their agency grows. Websites created using Insurance Website Builder allow agencies to compete on the internet, which is crucial to keeping up with the internet savvy consumer.

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The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is a concept which became popular with Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Internet Marketing was dubbed to be the technique of promoting websites over the internet or online medium to drive traffic to the website or business, and thus generating leads for the business.
The initial trend of online marketing before the days of Google was very simple and consisted of limited procedures to be followed. But, after the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the search engines, especially Google, started to transform themselves as the blue water navies of the mighty ocean called the Internet or the Virtual World. Possible head-on collisions caused by the evolution of search engines were tackled by the introduction of different internet marketing techniques. Search engine optimization is one among them.
Search Engine Optimization (SEO) technique was invented when the concept of search engines was first introduced to the members of virtual world during the 1990's by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
During the initial days of SEO, the keywords or key phrases would be stuffed into the website profusely within the text content and the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market with a bang and changed the rules of the game completely. It started with the introduction of Google Bot (Google's SE Algorithm) and Google PageRank. Google introduced a new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content began to rank higher in Google's search result for their respective keywords.
During this evolving era of search engines, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights of the Google SE updates. But, this is no more followed except for the Black-Hat techniques, which are unethical ways of performing search engine optimization, and against the webmaster guidelines provided by the search engines. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google's anti-spam team.
In today's world, SEO is no more an easy play. It has evolved from the keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still believe that anyone having a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimization tasks. But, this myth is no more alive and search engine optimisation cannot be performed as it was being handled during the 1990's. Since search engines have evolved and have come a long way in their sophistication, search engine optimisation can only be handled by an expert or an Internet Marketing Company in India. Today's SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it can be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. As it is a highly competitive world that requires regular data analysis and performance monitoring of websites for related keywords on search results, it is better for business owners to leave all the complexities and headaches to experts, sit back and relax, and expect some good results.

I see this a lot in when browsing the Internet, people who have not been indexed with Google and just don't understand why. Usually the reason these sites are not indexed in Google comes down to the fact they have not participated in basic Search Engine Optimization.
The first thing you should consider when trying to get a web site indexed is the use of Google Web Master Tools. The main reason for using this free service by Google is that it allows you to associate a site map with Google, so when they begin to crawl your web site they know what is available. A common mistake by people is that they think Google Web Master Tools solely with get them indexed with Google, the sad truth is that they wont. There are many other factors that need to be taken into consideration when trying to get indexed by Google and Web Master Tools is mainly there as an aide rather than a way to get in.
You also need to take a look at sites that are linking to your web site, these are known as Back links. Back links are very important to getting indexed by Google because it tells them that your web site exists. The more unique back inks the better, which means your link in 20 forum posts on the same forum is worse than 10 back links from 10 unique web sites. Page Rank is also very important when it comes to back links, Google is much more likely to crawl and index a web site linked to by sites with page ranks of 5+ rather than un-page-ranked sites. This is because sites with high page rank are considered as an authority on the specific topic, so Google considers links from these web sites more relevant and likely to have relevant and unique content.
Get your web site book marked by Social Book Marking Web Sites, this here is one of the most popular techniques for getting indexed by Google in a speedy manor. The reason this works is that these book marking sites are crawled often and Google sees that the links are popular and a lot of people are visiting them so they should be indexed quick smart.
So what does all this mean aye? Well to conclude your site should make use of free tools by Google to allow them to see a site map of yours. Back links are very important to being indexed by Google and the more relevant and higher the page rank is the better for your site. Finally using social book marking web sites is a great way to get indexed by Google a lot faster than normal.

This article was written by Ryan Bailey, an experienced Web Developer.

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If you want to know how you can use Google keywords for search as well as understand how it all works, take note of what I'm about to say here. If you have a website online and are using keyword targeting for search engine optimization, good for you! You're on the right track. But if you're new to all of this, let me explain how Google keywords for search work.
There are really two sides to Google, if you really look at it. One, side is the free side and the other is the paid side. If you take a look at the paid side which translates into running Google AdWords ads which are the ads on the right side of the search page of Google, you'll see related ads based on your search. So, basically, those are ads that were paid for with the purpose of getting traffic to a specific website. Basically, what happens is when somebody searches for a certain keyword, related ads will show up. And these ads actually used the same keyword in their ad so that's why the ad appeared on the right hand side when the visitor entered that particular keyword in the search box. Now onto the other side of Google, the free side...
If you take a look at the free side of Google, basically we can typically call this the SEO or the free search side. A lot of times this free side is referred to as organic search. Basically what that means is you're optimizing your site for specific keywords or for specific words. So, what happens is when somebody searches for those particular keywords, and those same keywords are optimized well on your website, your site will actually get a higher rank or placement in the search engines. So you've got to find what words actually work best. When somebody's searching online, what words would you like to have your site appear for? Using free search engine optimization is one of the most inexpensive ways to gain traffic to your website.
One major tip is to use keyword software to target keywords that are in demand from your market. Note that some keywords are more popular than others - usually the main keywords. So, for example if you were in the niche of weight loss, that keyword "weight loss" will be very competitive. You can do search engine optimization for that term, but since it's overly competitive; it may be harder to rank for that term. A great strategy is to use long tail keywords. Long tail keywords refer to words which are 3 or more words. So instead of optimizing your page for the overly competitive term "weight loss", which may be difficult to rank well for, consider optimizing pages for three or more keywords like "weight loss vitamin" or "weight loss vitamin for women". You'll be amazed at how well you can rank for such terms since there are quite a few people entering those terms in the search box.
If you want to gain more traffic to your website think outside the box. Google is a vast search engine that can give you a ton of opportunities to rank well for your market. Whether free or paid, you can do very well if you take the time to carefully look at your market and the capabilities of the Google platform.

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Nowadays I think pretty much every webmaster and web site owner knows that if you can get more quality backlinks to your web site, it can help you improve your rankings in search engines (especially Google). The higher your rank in search engines, that is to say the nearer the top of the search results you are for searches on relevant keywords, the more traffic that your web site will get. And, the more traffic that your web site gets, the more money you can make, whether it is from selling your own products and services, from commissions on sales of affiliate products, or from advertising programs such as Google AdSense.
One obvious way to get links to your site is to exchange links with other sites. As much as anything is, this might be considered a traditional form of web site promotion. Exchanging links is however time consuming, since you need to spend time finding sites to swap links with, and you must then set up the links and monitor them on an ongoing basis. Another disadvantage of each exchanging links, is of course that you are not just links coming into your site, you also linking to, and sending traffic to, other sites.
If you want other sites to link to you, without having to link back, there are several options:
1. You may be able to find some directories that accept free submissions. Of course, the number of good quality directories that accept free submissions is usually quite limited - as too many free submissions will tend to result in a good quality directory quickly turning to junk.
2. You may be able to pay other sites to link to you. Of course this can cost quite a bit of money, and you may also find that search engines take a dim view of such activity - perhaps penalizing or evening banning your site from their listings!
3. You can provide interesting content on your site (known as "link bait") and simply hope that people choose to link to it. Of course, you may get lucky, but this approach is hit and miss to put it mildly.
4. You can write articles and submit them to article directories. This is actually the best option, since writing a few hundred words about a topic which relates to your business and which you already know something about, is not too difficult. When you submit your article to a directory, you will be allowed to include a "resource box" or "bio" section, which may contain a backlink to your own web site. Additionally, since there are hundreds of article directories, even writing a single article can result in hundreds of backlinks. Of course, the difficulty is that submitting to hundreds of directories can take a lot of effort if done manually - so I'd suggest you invest in some article submitter software, and automate the process. Don't expect massive results from just one article, but if you make writing and submitting articles a regular activity, over time, it can lead to some impressive results.

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Small businesses engage in SEO in the hopes of building up their profile and increasing their sales. However, because these businesses are often less informed about how SEO works and what the best practices are, they tend to fall short and commit serious mistakes that end up negatively affecting their website and their business. These mistakes range from having simple domain issues to committing ethical blunders. If you are not completely acquainted with SEO yourself, take note of the following mistakes that you can definitely avoid.
Getting Free Domains
Most people online fall for the promise of freebies, which are becoming more and more common these days. This is completely understandable behavior especially for new business owners, because getting free stuff helps cut down expenses. The problem is that using free things for your business can impact your reputation. A good example of this is using free website domains.
Having your own domain is a sign of independence and authenticity. It also gives your website a better reputation and makes your online business more legitimate. Another important advantage of an independent domain is its high standing with search engines. If your site has its own domain, search engines will give it a higher priority than other websites. In many cases, sites that do not have their own domains are ignored by search engines and tend to rank low in the results page. So if you're in the business of SEO, it's best to pay for your own domain.
Poor Site Content
In SEO, content is truly king. The success of the campaign can rely on your content, so it should always be of great quality. The goal is to build up your site's reputation, and you simply cannot achieve this if the content you create is done in poor taste. Many small businesses fail to recognize this function of SEO, and so they end up posting subpar content, without realizing that this can actually harm their website. When search engines detect the poor quality of your content, they may end up undermining your website and giving it a low ranking.
Engaging in Unethical Practices
Oftentimes, uninitiated business owners are the ones that go into the dark side of SEO. Unethical SEO practices are commonly observed among small business owners who do not know any better. Because they know little about this marketing strategy, they are often ignorant about the consequences of unethical SEO tactics, which can be as dire as getting banned from search engine databases. Small business owners are also more eager to receive traffic and attract potential customers. This makes them vulnerable to the appealing prospect of unethical practices.

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An external keyword tool is essential if you want to speed up your efforts in a selling campaign. You know that to get across your message, for the best and easiest results, your product has to stand out from the competition.
A word or words or even a short phrase will be the key for the customer to find your product with minimal effort. You can spend time picking your brains and with no assurance of guaranteed results for the right and best set of words to get the needed attention.
Your solution is an external keyword tool. Google has one that is of great help, but time consuming. You may have to spend literally hours in the choice and certainty and it still comes to a best guess. I do not want to mention other free tools, as Google is still the best free one.
So you know that the free tools won't give you a quick and easy answer. That's why they are free in the first place. As almost always you have to pay for something of real value. But you should think of the purchase as an investment in profits.
Your search can start where everybody is looking nowadays: in the search engines and Google is still king. Also go into related forums and see what people have to say. Read reviews and comments.
You want to look for a tool that will give you quick reliable answers. You want highly relevant keywords, but you want to know your chances against your competition. This last point is so very important. In fact what is the good if you are not given the full facts about the strength of your competitors.
Some of these tools will also incorporate other very interesting and helpful features. You actually need the facts of 4 critical elements in order to make an informed decision. As they say, knowledge is power, power to succeed. So you should seriously consider a good external keyword tool.

Gianfranco Focarelli recommends you visit his website for marketing strategies, resources and ideas for your business.

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So basically the Google ranking is given by the PageRank algorithm that is like this:
PR(A) = (1-d) + d (PR(T1)/C(T1) +... + PR(Tn)/C(Tn)) where: PR(A) is the PageRank of page A, PR(Ti) is the PageRank of pages Ti which link to page A, C(Ti) is the number of outbound links on page Ti and d is a damping factor which can be set between 0 and 1.
Here we see some interesting things: PageRank does not rank sites as a unit. Instead determines for each page individually. Also, you can see that the formula is recursively, where the Pagerank of page A is defined by the PageRanks of those pages that link to page A. So something you should consider is inbound and outbound links.
Link submission is a crucial part of ranking in Google so I will explain to you how I get ready for this process: To start this process you will need some Anchor text and description that fit best your site. This is, create a few (5 o 6 to begin with) mixing keywords. Place the keyword both in the Anchor Text (title) and Description. Anchors usually can contain between 1 and 6 words and description can be up to 250 characters (this depends on the directory).
Later you can submit your site to many free Directories. Just Google search "Free Web Directories".
Here is also a small recommendation of SEO friendly directories that have really high Pagerank and can help you build a nice quality traffic:
1 ipl.org 2 dmoz.org 3 freeprwebdirectory.com 4 adirect2z.com 5 mastermoz.com 6 nuoret.org 7 searchsight.com 8 searchwiz.com 9 arakne-links.com 10 directory-free.com

Information like this will help you understand Google PageRank, and also improve your site ranking

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Below are five easy-to-accomplish tips to make your website more successful.
1. Be Patient And Consistent
Optimizing your website requires patience. Do not expect instant gratification in SEO. It can take weeks or months to realize measurable benefits. This is especially true if your site is new. Be patient; positive results will come with consistent and quality work. SEO is an ongoing commitment and you should do optimization activities daily. Make it part of your daily routine and you will be rewarded.
2. Minimize Using Frames And Flash
Minimize the use of Frames and Flash when designing your webpage. These techniques make it difficult for search engines to navigate your site. The absence of hyperlinks leading to other pages of your site when using Frames make it difficult for search engines to properly crawl and index your content. If you use Flash, limit it to areas of lesser importance. If you have text in your animation, search engines will not recognize it. These techniques have become very trendy as they are eye-catching and make your site attractive. However, they have significant drawbacks if you are trying to increase your rankings. They are best used sparingly.
3. Provide Links To Sites That Add Value To Your Content
Augment the information you are giving your readers by providing links to other articles related to your content. You want to give as much information as possible to answer your readers' questions. Linking to an awesome site which builds on your content adds value to your article. Most importantly, Google will assume your visitors found what they needed because they did not return to the search engine results page.
4. Allow Social Bookmarking
Social bookmarking is an excellent way to create links and raise your search engine rankings. Bookmarking enables users to save and share your documents, thus increasing your visitors. Free widgets are available for you to accomplish this. Remember, your goal is to increase visitors.
5. Select Relevant Keywords And Continually Analyze Results
Select specific and relevant keywords and keyword phrases and optimize your page to your selected keyword or phrase. Using specific keywords is important. The more specific the better your search results. Completing an in-depth keyword research is probably the most important activity in search engine optimization. There are many resources (many free) available to help you select the best keywords. Keep track of your keyword performance. Keyword selection and placement is a never-ending process. Analyze your results and make changes as needed.
Applying these strategies will enhance the effectiveness of any web design and can be implemented by all website owners, not just accomplished webmasters. All are techniques aimed at increasing traffic, growing your brand and raising your search engine rankings. Be consistent in providing quality information and analyzing your results to maximize your efforts and you will be successful.

George Wilson operates an internet marketing and SEO consulting firm that specializes in helping small businesses acquire more clients by using new media marketing. George possesses an extensive background in SEO Services and is an accredited project management professional. He has more than ten years experience working in SEO and developing sound and proven skills. If you are ready to take your campaign to a higher level, visit his site at SEO Management Group or contact him at +1-832-449-6450.

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Getting Google backlinks to your site is more important for your page rank than your outgoing links. You want high ranking sites to link to your page or site for Google SEO to sit up and take notice.
So how do you get them?
First... let's define "Backlinks" or "Incoming links."
Definition: Direct links to your websites through other sites. This is called Off-page SEO, or links from other websites back to yours to gain popularity with search engines.
Getting backlinks from sites that have high readership or ranking, are the sites you want to link to your site or pages.
Here are a few simple methods of how to get backlinks that are high in quality and will help to improve your page rank.
EzineArticles: EzineArticles get thousands of viewers a day visiting their site. They have extremely high Google page rank.
Write an article and have a link that points back to a page on your blog site. When a reader clicks the anchor text in your signature area, it then becomes a quality link coming from EzineArticles. This strategy is excellent for a new blog.
Squidoo: Build a simple Squidoo Lens and have it link to a page on your blog that contains similar information. Squidoo is an authority site that will help you improve your page rank backlinks.
HubPages: HubPages is much like EzineArticles. The incoming links to your blog will be high quality links. Tip: Use only original content in HubPages. You cannot re-purpose content from other sites or sources.
YouTube: Ahhh! One of my favorites! I have 28 videos that point to pages on a blog that I have in another niche. Videos have served me well in sending me high quality backlinks from other sites who have used one of my videos on their site.
Get busy and produce a video that you can point back to your site. Point an anchor text link in your description box back to your blog. When folks click on it, you will get a superior incoming link from YouTube.

Good luck in your efforts for getting solid page rank backlinks to your blog. Remember to use strategies that will encourage strong Google backlinks. You will find additional Internet marketing secrets by visiting Online Marketing | There you will find marketing and promotional strategies revealed that will super charge your Online Business. "There Are Big Profits In Knowledge."

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You've just launched your new website (or launched the redesign) and now you're sitting back waiting for the orders to roll in. But wait a minute, something's wrong... there don't seem to be any. It's as if your site doesn't exist.
Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you're going to have to rely on the search engines. And if your site doesn't rank in the first three result pages, it's more than likely you won't be found at all.
So... you know what's coming next; that's right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines' results pages. Do this and the traffic to your website will soon follow.
"Right", I hear you say. "Let's do some search engine marketing then..."
Well that's certainly a good start! But first you have to work out your approach to maximise your returns. Let's call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:
Organic: including search engine optimisation, links from other websites and offline marketing. Paid: including pay per click, paid submission and online advertising (banner ads).
So to help you further, I've listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.
Organic: Advantages
The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee. The changes made to your website will probably still be relevant and driving traffic to your site a year from now. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.Organic: Disadvantages
Changes must be made to your website's code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site's copy, navigation or design. Of course ultimately, you'll see returns if you commit to the necessary changes. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months. There can be no guarantee. As the search engines themselves have the final say, you can't predict how many rankings you'll get for a particular search term or engine; nor can you predict how much traffic you'll get to your site.Paid: Advantages
Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them). Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they've been proven to increase conversions (but that's another subject for another time!). There is no limit to the number of terms or keyword phases you can bid on. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose. You can dictate where the listing appears on the result's page (within the sponsors' ads area) and determine what the ad says. It's very easy to test all your different search terms and offers etc, and to measure the results.Paid: Disadvantages
Clicks can be expensive. Bidding wars often erupt. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the "largest" provider, you can't state that.
Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.
Organic marketing is probably best if:
You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world. You have a budget to do some work now, and want to save money later on. Your site is fairly simple, without a lot of complicated bells and whistles. You can afford to wait a month or two for results. You don't want to have to manage or maintain anything on a daily, weekly or monthly basis.Paid advertising may be for you if:
You want to get up-and-running quickly. You have a promotion where you want to be able to turn a PPC campaign on and off. You want to be able to test search terms, products or offers and quickly see results. Your site is search engine-unfriendly and you don't want to invest in changing it. You're confident you'll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.
Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.
If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn't cost a fortune either if you tackle this upfront
If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you'd planned.
Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site's copy by recording which keywords customers respond to the most in your campaign.

David Crowther is the director of NerveCentral, whose mission is simple: to maximise its clients business and profit through the web. We have provided web solutions for many organisations and small companies, including well-known corporates such as Thomson Travel Group, Q8, Edding, GlaxoSmithKline, Galderma, and Hertz. Download our free report 5 (Often Missed) Usability Tips for your Website to Increase Profit now!

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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.

Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.

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It seems the world has finally recognized search engine optimization as one of the leading forms of online marketing and advertising. Now that companies are beginning to understand how important SEO is for their website and the success of their business, it seems that a new SEO company pops up each day. A very important question becomes 'When searching for an SEO company, what should you be looking for?" And what, exactly, is a "full service" company?"
SEO - Search Engine Optimization is one of the most important keys to getting your website noticed and being competitive on the search engines. Engaging in an effective SEO strategy can get your site placed near the top or at the top of a major search engine's results, which can result in hundreds or even thousands of visitors to your site each day. To optimize your site, an SEO firm must first do a careful analysis of your current ranking, the strategies used recently, the content of your site, and review code for any crawl errors. Next, your SEO firm should be researching the most beneficial keywords for your company, and which words will get your site ranked the highest with high search volume and quality traffic.
SEM - Search engine marketing increases your web site's traffic and visibility in search engine results pages through a mix of contextual advertising, paid placements and paid inclusion. SEM can be used as an umbrella term, and while it could technically fall under the category of SEO, it's important not to confuse the two, as SEO should focus on a your organic ranking whether for a local or national listing. Search engine marketing can include but not be limited to social media marketing with Twitter, Facebook, and/or Pinterest, widgets/buttons, online contests, guest blogging, PPC and the like.
PPC Management - A successfully managed pay per click campaign can be expensive, but an unmanaged campaign can be a downright waste of money. Many people are willing to spend money on pay per click advertising, thinking it's the most "hands off" form of online advertising. Unfortunately, this isn't true, and when it comes to thousands of dollars of marketing money, it's always best to analyze where your money is being spent and if it's being used as effectively as possible.While SEO has a longer lasting effect from its efforts, PPC allows you to "rent" an online space for a desired search term. If you do not monitor your ROI from a PPC campaign, we suggest that you focus your efforts on a search engine optimization campaign.
Website Promotion - Website promotion is very important. Climbing the search engine rankings is nearly impossible without a bit of website promotion. Your full-service SEO company should consider your competition, the keywords and key phrases used by your target audience, as well as the various search engines' interpretation of your site to really promote your site effectively.While you are not currently ranking at the top of a search engine, promoting your website can help with increased traffic and visibility. This will also help in reputation management as you control what content is created in regards to your website or business name.

Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.

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I'm sure that you check your website rank from time to time. However, results may not be that good to look at especially if your site does not appear on the list at all. The search engine that Google has makes use of a wide array of methods in determining which pages must be shown first on different search results. The formulas on how they do this is a secret however; you are not left without a choice with this. There are actually a few things that you can do that will allow you to push your website on the top of the list. This is basically called SEO or Search Engine Optimization.
The tips that I will be presenting you with in here may not actually bring your site on the first spot, but this will help you push it up a little. With these, you can ignore different spam offers from websites that usually tell you that they will submit your site to numerous search engines. Be sure to remove these from your options as to the reason that these are huge wastes of money and at times they may even ruin your ranking. Below are the tips, which you can make use of in improving your website rank.
Name Your Pages
Give your pages a descriptive name along with tag. This is very important if you want to improve your rankings. This would be so since Google search results through the use of a link that uses the webpage's title as an anchor. A link known as 'untitled' is not that very inviting or enticing, and most probably nobody is going to click on it. Whenever possible, try to use your page's keyword phrase in the title.
Density
One of the things that Google looks for when it tries to catalog different pages is the density of the keyword that was used for a particular webpage. This basically refers to how often the keyword used occurs. In increasing your density, be sure to use natural phrasing. Never attempt to trick the search engine by repeating the exact same word over and over again or by making your text "invisible." Trust me, this will never work and the worst part of this is that this may even actually get your site banned from the search engine.
Make an inviting and strong starting paragraph for your page. Be sure to do so since Google may not actually lookup beyond the first set of 300 words or so of web page. However it will surely look at the first paragraph and determine the keyword density. If you want to, you can examine your keyword density by using the Google Toolbar.
Keyword Phrases
Instead of setting your eyes on a single word, try placing in a few more words so that you can come up with a keyword phrase. In doing this, you may want to look at the details as to how keyword phrase affect search results. Now, if you were trying to look up your own website, what key phrase would you type into Google's search box for each of your web pages? Would you try to find super quick widgets? Would you try to find cooking with widgets? It may perhaps be quite beneficial for you to get a different perspective of this.

There are tons of other ways on how you can improve your website ranking in Google and other search engines out there. If you are in search for other golden advice on how you can boost your rankings, go to this site check website rank for more details on how you can actually do this.

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When you operate a business on the internet, you should have a good understanding of keywords. Keywords help people find your website and, when used properly, they can help your website rank better in search results. Since Google handles approximately 70% of the search engine market, it's a good idea to start your keyword research using the Google Keyword Tool.
Before you start using the tool, be sure that you understand the match types that you can choose from. There are 3 match types you can choose from when you run searches; broad, exact, and phrase. Each one has its pros and cons. Remember, even though it is important to use keywords properly, always create your content for people first, and search engines second. If it doesn't make sense when people read your content, it doesn't matter how much traffic your site gets.
BROAD MATCH TYPE Broad will give you very high search volume results, since the results will include any and all variations of the keyword you type in. For example, if you run a search on "pepperoni pizza," the monthly search volume includes any searches with the word "pepperoni," or "pizza." It's not a very accurate reflection of the volume that you could expect when you choose to target a specific keyword phrase.
PHRASE MATCH TYPE When you run a search using "phrase," the results will include the exact phrase with variations. For example, if you type in "pepperoni pizza," the monthly search volume will include the exact keyword phrase, as well as variations, such as "good pepperoni pizza," or "best pepperoni pizza." For one-word keywords, the results will be the same as "broad" searches.
EXACT MATCH TYPE If you use "exact" match type, it's a much better indication of the traffic you might receive if your web page shows up on the first page of Google search results. Exact match type includes only the search volume for the exact phrase, with no variations. So, when you type in "pepperoni pizza," you only get the search volume results for that exact phrase. If you get on the first page of Google for a specific phrase, you might get additional traffic for similar keywords, but it's better to be pleasantly surprised, rather than very disappointed.

For a free video walkthrough on how to set up the Google Keyword Tool and use it to find keywords, click on the link.
If you want more information on choosing keywords, check out Superbad Internet Marketing.

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I got into search engine optimization when Yahoo was king and Google was a gleam in Larry Page's eye so I've had a front row seat to all the big doings. And one thing I can tell you for certain is Microsoft just took off its kid gloves with the release of Bing and is looking for a shot at the reigning champ Google.
This article will show you how to hedge your bet with both contenders and come out a winner while these two Goliaths slug it out.
Round One:
First and foremost make sure you follow the one major rule that will apply to both engines; Content is King!
Although we don't yet have a clear picture of how Bing will react to all situations we do know that, since it is being touted as the first decision engine, it will focus greatly on quality of content. That said, be ready to make your pages a little longer than you did when optimizing for MSN and be certain the copy reads well.
Round Two:
Great content is not enough. It has to be well written and natural sounding. Anything that sounds like it was written for a search bot will not make it into the top one hundred let alone the top ten.
Round Three:
Still dealing with on page content, you need to carefully consider how many times your keyword is mentioned and where it is found on the page text. Both search engines will not only look for your keywords but also the context in which they are found. It is no longer enough to simply have them sprinkled in the text randomly. Now the keywords need to actually flow in the context of the text as well. This is typically taken care of for you when writing naturally but is definitely worth the extra once over before posting the final page live.
Here is a little formula to help...
1. Use one main keyword and up to two supporting keywords per page.
2. Do not repeat the main keyword more than three times on a page.
3. Do not repeat the supporting keywords more than twice each per page.
4. Try to have at least five hundred words per page.
5. Try to place your main keyword at the beginning, middle and end of the page text while keeping the writing natural and flowing.
Round Four:
Get as many high quality inbound links as possible. You already know this but it bears repeating. Search engines today are about popularity of the individual page returns. Having inbound links from Google authority sites will be more important than ever because any other search engine trying to trump Google will also be checking these stats as well as adding a few of their own.
That said, getting links from just the Google authority sites is not enough. You also want to get links from MSN's top picks (which are now Bing's top picks.)
Round Five:
To really hedge your bet, get an early leg up on your competition by becoming proficient in proven SEO software with a good track record on both Google and MSN.
And finally, look for domains for sale that are already ranked well on MSN. This could be the diamond in the rough opportunity of a lifetime for your online business.
By following these simple tips you can outdo ninety nine percent of your competition trying to share in the rewards offered by Google and Bing going head to head.

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SEO ("Search Engine Optimization") is where you take a website and do the things that Google & the other search engines love to see & reward with top ranks. Knowing what makes a site rank well and knowing all the tricks to getting it ranked to the top are what professional SEO experts have taken many years to learn, but this simple tutorial should give you a great idea of what to do and how to automate the process.
The first thing you need to know about SEO is that it's almost all focused around links to your site. Many people focus on making their site look pretty or with lots of keywords... but the fact is that if you want to stand any chance of getting a top rank, you need to get links to your site - and lots of them.
The number one factor is search engine ranks is the number and quality of links that a site has. The links to a site are seen as a "vote" of authority and respect... which the search engines reward with a boost in rankings. The more links you get and the higher quality links you get will make the search engines think that your site is getting a lot of attention and deserves to be seen by more people.
Getting links is the best way to boost your site's ranks. However in order to get a top rank, you need quality links. This is where SEO professionals come into their own - because many of these people have a long list of contacts and resources where they can get a lot of high quality links. One-way links from websites that have a high readership and a high "PageRank" are the best types of links you can get. An example of these links include a mention in a news report or a link from a blog post.
In order to get your site ranked to the top of the search engines, you should focus on getting as many top quality links as possible. However, this can be costly and time consuming. Which is why you may wish to look at "link building systems" to give you a more efficient solution. There are several services where you can sign up for a small monthly fee and have many high quality links built to your site on autopilot. If you wanted to get a high ranking, you might want to think about one of these services as they can save time and money in the long run.

When it comes to online marketing and making money online in general, knowing "How To Find Long Tail Keywords" is the key to success, regardless of whether or not your new to internet marketing or an experienced internet marketer.
What are Long Tail Keywords & How can I benefit from them?
Keywords are basically "Words" or "Phrases" that the search engines (such as Google, Yahoo! & Bing) use in order to send us Free Traffic to our websites or affiliate offers. And the major benefit for us in finding long tail keywords which are easy to rank for means tons of organic traffic from the search engines for FREE! And this is not just some one off traffic, but its on going traffic to our websites or affiliate offers for years to come.
The biggest mistake that most new internet marketers make today, is that they try to go after to high competition keywords, which are nearly impossible to rank for. Therefore they waste tons of time and even money and see no online profits for their marketing efforts.
The beauty of knowing How To Find Long Tail Keywords, is that even though the monthly search volume for these particular keywords or keypharses may be lower, you will find that there is far less competition (if any at all) and you have a great chance of ranking very high for them very quickly.
You see finding lots of these long tail keywords with are a lot easier to rank for within the search engines, is much more beneficial and profitable for us. And this is the difference between those who actually make money online and those who don't make a dime.
And from experience I can tell you that you won't find many of the big internet guru's out there going after or even trying to rank for these high competition keywords, as they know its a complete waste of time & effort.
A typical long tail keyword is anywhere between 3 to 5 words long, and is a very specific type of phrase. One of the major benefits of us targeting a particular long tail keyword, is the fact that most people who hit the search engines and search for these particular phrases are at the end of the decision making process and are just looking for some confirmation before they actually reach for their wallets and make their purchase, which will result in a nice little commission for you.
Its a well tried and proven fact the people who search within the search engines for these long tail keywords will actually complete their purchase, therefore resulting in a much higher conversion rate for you and more online commissions for you bank accounts.
Over the last 4 years I've tried many different methods and tools to help me find these profitable long tail keywords, some worked very well for me and some not so well. But thankfully now I'm all sorted on this end, and have no issues any more when it comes to finding them.
Feel free to checkout my blog and see exactly how I find these long tail keywords and exactly how to profit from them. So here's to your online success...

My personal blog details the Methods & Tools I use to help me make my money online. And I feel that I'm one of the lucky ones who actually makes a decent monthly income online. Feel free to drop by and see how I do it and leave a comment.

Elements Necessary In Order to Achieve Domain Trust
Organic search results, or natural search results, originating in the Search Engine Results Pages are partially influenced by a number of factors not directly associated with web site content visible to humans through web browsers (eg. the on-page viewable content). These factors have to do with attributes associated with recognized authority or Domain Trust. For pay-per-click marketing these same factors are irrelevant as it amounts to paid advertising and is thus not dependent upon search engines for retrieval of results for a particular topic searched upon.
- It is preferable to have an Aged Domain. Domain age has to do with how many months a particular domain has been active and registered. It is good practice to move your domain expiration date out three to five years to indicate long-term commitment. An aged domain is a benefit to you versus newly registered domains.
- Having your domain registered by the same Domain Ownership Registrant over a longer period of time is a positive domain ranking factor versus the domain changing ownership.
- Link Popularity or Quantity of Back Links pointing to a given site is a necessary element to achieve top rankings. All things being equal, higher link popularity is better as long as the sources of the inbound links are legitimate.
- Authority of the Back links Pointing to the Domain is also important. The link reputation or quality of the inbound linking websites to your business site should be examined for worthiness. Undesirable spam web page sources originating from Link Farms could get you site banned and therefore should be avoided in favor of higher quality linking partners such as pages with positive Google Page Rank (eg. PR2+).
- Aged Hyperlinks are preferable to recently acquired links. Incoming links pointing continuously towards your site over long periods of time are of higher value to the domain they are pointing towards as compared with more recently acquired inbound links. In addition, large volumes of hyperlinks acquired at a rapid pace can raise red flags and be interpreted as unnatural and contrived. Therefore, try to build incoming links gradually and consistently from link partners' sites that will permanently keep your link published.
- Server statistics on shared hosting accounts should be monitored regularly to identify bad sites hosted on the same server as your site. If your business is hosted on an unstable file server from a web hosting company that does not contain other spam prone sites it can be a problem and impediment to achieve top competitive rankings. It is well worth your time invested to help identify other webmasters on your same shared server that are abusing their hosting privileges.
- One hundred percent site up time performance is desired. Your site up time needs to be excellent from your web server in order to contribute towards positive domain ranking. If you're web site constantly experiences daily downtime and is not rendering pages for display in search engines when people visit your site, it could prevent successful page indexing and crawling. In the worst case your site could be filtered out in search engine algorithms and end up in the supplemental results index due to server downtime issues.
- Whois.sc data helps identify useful site statistics. Examine the Whois.sc domain tool site to look for facts provided in this public look up domain tool database registry. This resource provides leading indications of legitimacy and overall worthiness such an SEO score tool. Problems with any particular domain could be identified with this useful resource site.
- A diversified link profile is desired. Acquiring a wide variety of links from numerous legitimate sources leads to diversity which is better for domain trust and domain ranking. You do not want all of your inbound links originating from one type of source (eg. directories, blogs etc.) It is preferable to have your links not only indexed in the major search engines, but also indexed in other types of link sources such as blogs, social media marketing sites, paid and unpaid directories, article directories, profiles sites, local listings sites, the DMOZ directory, press releases, and public relations announcements distributions. Wider diversity leads to higher site visibility and search engine penetration.
- A physical address prominently displayed on your site is a good idea. It is good search engine optimization practice to publish your physical address or business address on your site and attach a Google Maps page for authenticity. This can help your domain trust and certainly helps you in the local search results.
- Publish lots of quality content pages versus filler pages. Large number of web pages that are published and indexed as legitimate content on the same web site should be your goal and helps with domain rank, versus a site that has only a few pages that are not well written, planned out, and organized for focus. The actual number of pages needed for high rankings will depend upon your query space overall competitiveness. Sites that have a high quantity of high quality pages that have achieved page rank will have higher domain trust which makes it easier to achieve rankings on newly published page content.
- Internet protocol address or IP address status should be identified. Is your business web site published on a dedicated or shared IP address? Dedicated IP addresses are preferred due to increased stability and accountability.
- Class C blocks should be noted. You want to attain a large variety of numerous Class C block IP addresses linking into your site, versus the majority of links coming from the exact same block or same server and host.
To compete for high search engine results pages (ie. SERP) rankings on competitive keywords, attention to a multitude of important details is necessary. The above small elements successfully implemented add up to a larger synergy and higher domain trust or domain rank, which is necessary for your web site to attain high rankings in search engine results pages and attract targeted visitors, search engine crawlers, and result in many ranked internal pages.

Since 2004 we have provided professional Denver SEO Consultant services from our business location in Denver, Colorado. We specialize in link building, site visibility, SEO Copywriting, and keyword research. For more information contact our Denver SEO Expert firm at 303-501-4944.