What works now may not work tomorrow, and that is why you need to check your SEO to see its relevance regularly. The search giant Google keeps updating its ranking factors, and this also needs to drive you to conduct regular audits on your SEO. This is to ensure that your site stays up-to-date with the latest developments.

See if your site ranks for your brand name

Carla looked at the analysis in some of the more competitive markets such as finance and insurance. Emily went into the detail about a content gap analysis which is of course very important when prioritising on-page SEO. Analysing competitors’ performance in the marketplace can sometimes help you to get buy-in for an SEO project from your client, or, if you are in-house, from your senior management team. This is particularly true if competitors are executing a strategy that you had wanted to pursue and would have been beneficial to your company. We’ll pair you with a dedicated Campaign Manager, then we’ll execute a battle plan month-over-month and you can watch your rankings grow.

DIY SEO Audit Checklist

• The end goal of our SEO audit is not just to identify issues but to provide actionable recommendations for improvement.
• Look for a provider with extensive experience in eCommerce SEO, a track record of successful projects, and a deep understanding of current SEO trends.
• Improving a website’s architecture involves optimizing content with targeted keywords relevant to what the page is about and adding meta descriptions and title tags with those same keywords.
• A well-optimized URL structure can improve search engine visibility and user experience.
• Developing a robust internal linking strategy also plays a crucial role, as it helps distribute page authority and improve site navigation.

It includes elements from the previous levels and adds competitive analysis, backlink assessment, and an in-depth examination of your entire digital footprint. Top search engine rankings committed to dominating their niche and outperforming competitors. It’s an ongoing process that helps businesses stay aligned with search engine best practices and ahead of their competitors. Title tags, often the first point of interaction in search results, should be concise, relevant, and carry your primary keyword.

SpyFu’s Backlinks page also shows all websites linking back to you, authority score, the type of links, new and lost backlinks, and more. Moreover, SE Ranking's all-in-one SEO tool includes a keyword rank tracker and competitor analysis, making it a valuable resource for all website owners and SEO professionals. You can also choose to view internal links, which should help you quickly identify any broken links and other link errors on your website. It can be used for both on-page and off-page SEO audits, allowing you to evaluate everything from page speed and indexing to backlink profiles. After considering all the alternatives, we met with management to discuss which route would benefit the company best. Together we decided that internal audit should be involved throughout the implementation to provide timely insights and feedback at key milestones.
A good outcome from the keyword audit would be that the website ranks well for the target keywords and there is a high amount of search volume for those specific keywords. It's one thing to have lots of pages, but you need to ensure they're all indexable by search engines. Tools like AnswerThePublic may help identify common associations with brands, competitors or general category terms. A digital marketing audit is usually the precursor to "getting things done". For example, if you notice a decline in rankings for a specific keyword, you can investigate further and make necessary on-page optimizations.
In order to maximize social media engagement, it's important to employ various tactics, such as using catchy headlines, incorporating visuals, and utilizing trending hashtags. By actively engaging with your audience, you can foster conversations, answer questions, address concerns, and even encourage user-generated content like reviews or testimonials. XML sitemaps are files that contain a list of all the pages on your website. They serve as a roadmap for search engines, helping them discover and index your content more efficiently.