Search Engine Optimization: Helping Consumers Discover Your Site |
Content written by-Almeida Tonnesen
You can think of a website like a young heavyweight boxer. The more experience this boxer gets and the more wins under his belt, the higher he climbs up in the ranks, until he's the number-one contender or even the champion. As he continues to climb, his fan base picks up. This can be your site, if you use the proper SEO tips in this article.
Many people still make the mistake of thinking that all they need to do in SEO is to cram as many keywords as possible onto their homepage. Not so. While it is important that your homepage contain some keywords, it's also critical to make sure you have keywords sprinkled throughout your site, since all pages that link to a homepage ultimately count towards its search ranking.
Although there are many search engines out there, you should focus on the big three and leave the rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling the lion's share of the market. So when optimizing your site, stick to the types of things a search engine like Google appreciates. There's no sense in optimizing for Ask or MSN, when there's really no money there.
Adding high-quality content to your website is one of the best ways to improve its search engine ranking. There are so many arcane methods to improve search engine optimization that you may overlook the most straightforward and honest approach: give your website's visitors more of what they want. Useful, informative content will be appreciated by visitors and have a ripple effect on your site's popularity.
When working to improve your search engine optimization, make sure you have an efficient description tag that will draw searchers to your site. A good limit to set yourself is around 30 words. Don't pass 100 KB on the heading page.
While getting noticed by search engines is exactly what you want to do, remember that your main goal should be to attract new readers, not search engines. Keep your content relevant to the interests of those visiting your site, and word of mouth may help you as well. Search engines are great, but don't expect them to do all the work for you!
Study the demographics of your intended audience, and find out where they search. If your intended readers tend to use one search engine over another, it may be best to focus on getting the attention of that search engine over others. Not only to you need to consider the search engines themselves, it is also greatly helpful if you are optimizing for the people looking for information in your niche.
Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.
Use your location to your benefit. Type in the name of the location you are at to have search engines include you when someone types that same wording into the search bar. For Professional Website Service Bluffton , if a searcher types "Snyder Village shops" and you had mentioned your "Snyder village store location," you are very likely to show up in the search results.
To rank higher in search results, you should use an index page or a home page that you can link to. Your content is going to vary and be updated: a page might not interest people for very long. You can however rise steadily in search results by referring constantly to the same index page.
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