The result is a free or affordable way to improve the odds of going viral. Through memes, you can show the creativity that your brand possesses. This way your customers are going to be encouraged to be engaged with your brand. This is a great way to stay original and stay at the top of the mind of your customers. Instead, use memes as a way to engage and build a relationship with your audience. A meme about a shared interest will be more appreciated than one that has your logo slapped all over it.
Whether you love or hate to see them, it’s safe to say that internet memes aren’t going to wane in popularity anytime soon. And while most memes actually have a short lifespan online, some are even recognizable to audiences who don’t fully understand what a meme meme marketing is to begin with. There’s the “Keep Calm” series which has been used in just about every context, and the endless variations of “Netflix and Chill”. Do keep the humor in the memes, since this is the type of content that’s most likely to be both read and shared.

It is absolutely appropriate to “hijack” a meme image that is trending and use it to create your own meme. In fact, it is the best way to go viral with a meme of your own. Given how so many memes revolve around movies, films, video games, and other sources of protected content, there are legal risks to using memes that aren’t created in-house.
They’re part of the way we digitally communicate, which is why they’re seamlessly integrated into smartphone messaging systems. If your friends ever need a good laugh, all you need to do is tap on a meme, GIF, or sticker, and it’ll be sent as a text. Where the campaign shined was how the company connected to its audience with humor, as the following statements illustrate. Victoria Fraser is a freelance copywriter from Vancouver, Canada who works in the gaming & tech space. She works with clients doing all things copywriting & content marketing .
By definition, a meme is an image, video, or phrase with text then shared across social media. Typically, memes carry a hidden meaning referring to something socially or culturally relatable. Make sure that you use images that are appealing, ideally including your products. And consider a variety of content like images, short videos and gifs. If you aren’t sure if your audience will like the content, do a quick survey of a trial audience to get their opinion.

You should see if your competitors are successfully leveraging meme marketing. Social media has a lot of scope for furthering your business. With the use of social media, you can reach a wider audience in a shorter period. Use friendly images that are not offensive to anyone; use live videos to talk to your followers and let them know about your product and what you are offering. Before you design your first meme, take a look at other influencers who have successfully aced the meme-making craft.
The creative touch in their memes makes it more relatable. Not all memes have the requirement to make people laugh. It depends on how you take an issue in hand and create them in a way that entertains people. You can create them in a variety of ways like your opinion, a fun commentary, or a relevant point by using the meme. Whatever you are trying to market, you want it to be spoken about by people.

Dawkins proposed that memes are found in the animal kingdom too, suggesting that they have some evolutionary benefit. We are all wired to pass on the memes that serve a purpose. A University of Vermont study even found that contagious diseases follow similar transmission patterns to internet memes. Sobti says that, typically, changes to an app take weeks to plan and execute.
The meme has generated 122,152 retweets and 172,548 likes to date, making it one of the most-shared brand tweets ever. The reason it generated so much engagement is that it was fresh and original at the time, with Denny’s being one of the first brands to jump on the zoom trend. It creates memes that are both relatable and humorous to animal-lovers, which ensures that they are shared thousands of times . Meme created for EngageBay by authorBernie Sanders has been the subject of many a viral meme content. He may not be wearing cute mittens here, but this funny meme might just crack you up.
Trying to be hip, they cautioned, can create the opposite of the desired effect. One such administrator, who preferred to remain anonymous, is 17 years old and has been posting memes on Instagram for four years now. Brands began sponsoring him to post promotional material once his account reached 30,000 followers. Other strategies include structuring an advertisement around a specific meme, weighing in on popular Twitter debates, or even paying meme page administrators to promote a product. As ubiquitous as the devices we share them on, memes are here to stay—whether or not you have a sense of humor. Some brands are turning to meme creators to communicate better with audiences.

Businesses have learned that sticking their promotion in a meme can help them reach audiences without feeling salesy or obvious—and it works. As a general rule of thumb, though, meme marketing should fall into the awareness part of the acquisition funnel. Memes are a great tool for establishing rapport with your audience, building brand recognition, and creating a fun, relatable brand voice.