Source: https://askjitendrakumar.com/email-campaign-manager/

Based on Statista, in the year 2000, there were 3.7 billion people in the world who used email as a way to communicate. Studies show that users’ number will be increased to 4.10 billion by the end of 2021.

Humans send and receive over 269 billion emails via our smartphones, laptops, and desktop computers every day. The world is full of emails, and it’s the job of professionals to manage all of this.

There are, thankfully, Email Marketing Managers that enjoy working in this field. Email Marketing Managers design plans, manage and analyze email campaigns. Email marketing campaigns are used by companies to sell products and services, to helping customers with their service, to send the subscriber’s information, and much more.

WHAT DOES AN EMAIL CAMPAIGN MANAGER DO?

 

Email campaign Managers are responsible for things like newsletter signups and downloads for landing pages. Think about the many emails you’ve received during the last few months, and you’ll be able to comprehend the range of issues Email Campaign Managers are accountable for.

To create an email marketing campaign, the professionals need to be knowledgeable about databases. They must devise a strategy for reaching out to a particular audience, which will shape the emails they design.

 

They must also establish an approach to distribution strategy for where and when the campaign will be launch and what message will be most effective. The objective is typically to turn these emails into a specific action.

It could be an email signup, purchase or registration, or simply having the person you want to access the message and take the time to read the message. The Email Campaign Manager is responsible for attracting more people and selling more goods.

 

The job of the Email Campaign Manager could be to increase brand recognition or build connections with customers throughout a lengthy time frame that will result in more sales over time.

The email campaign manager also manages email returns and makes sure that the list of leads is thoroughly cleaned or updated at the end of every campaign.

In their pursuit of crafting and sending out the perfect email, an email campaign manager collaborates with a wide range of professionals within an organization, such as:

• Marketing Managers
• Corporate leadership
• Web Designers
• Graphic Designers
• Analysts
• Content Managers
• Department leaders
• Third-party vendors

 

Email campaigners should be able to check things such as the subject line or whether the email needs to be personalized in some way. These things could influence the open rate of emails. In reality, an Email Campaign Manager must be highly focused on the rate of open.

They should also know things like the ideal time to send emails or if a short subject line is more effective than one with a longer length. These aspects can vary based on viewers, which makes the job more difficult.

Whatever the purpose, it’s a challenging task in an age where we’re all overwhelmed by online inquiries. The information and metrics of the email marketing campaign are monitors meticulously. However, an Email Campaign Manager always finds ways to climb at the top of the pile.

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