Insurance agency marketing is experiencing a paradigm shift, from the past of pure reference based marketing and face to manage networking, toward a more current, digital marketing based plan. This really is not to imply that the days of networking and reference selling have come and gone, but rather that agencies seeking to optimize growth need certainly to augment these traditional activities with the improved economies of scale and increased scope concerning web based marketing activities.
One of many foundational components of a thorough web based insurance marketing strategy begins with an up to date, professional, optimized website. If the web site can be an open source website, and includes an easy to use content management system, agents in many cases are able to do many basic edits quickly and easily on their own, a path more likely to ensure their content is current and relevant. As well as up to date content and look and feel, there's a fresh and innovative technology applicable to insurance agency websites, which will be called prospect identification mapping (also referred to as visitor mapping, IP mapping or visitor ID). This technology allows insurance agencies to learn.
Though Google analytics offers some of the basic information concerning the metrics above, an excellent prospect identification mapping solution is going to do far better job of this. Data collection estimates vary depending upon the mapping database and form of companies or organizations targeted by agencies. Overall, it is estimated that as much as 75% of the companies visiting an insurance agency website can be identified. Nevertheless, it is important to tell apart the organization which visits, versus a person from the identified company, that has visited the agency site. Though an excellent prospect identification mapping technology will typically do a very good job identifying the organization or organization visit, it does not identify the average person person who is visiting. Quite simply, it won't say the Mike Jones from Smith & Jones Widgets is visiting. It'll say that Smith & Jones Widgets in Boston, MA is visiting your insurance website, and include all of the metrics noted above.
Mortgage Broker North London
The outlook identification mapping also offers excellent insight into website visitor behavior, content interest, blog efficacy, keywords used to find the site and other important clues about insurance agency web marketing. Granted, a number of these records will come in Google analytics and other analytic packages. However, the prospect identification mapping solutions can successfully augment many website analytic solutions. This technology helps agents determine new prospects indicating interest in their agency, and if current prospects within their respective insurance pipelines have now been visiting their website.
Many of these website prospect identification mapping solutions offer instant lead alerts. Like, "Smith & Jones Widgets from Boston, MA is on your own website right now ".They could also provide on demand reporting by day, week, month or year. Some include a dashboard for custom visitor identification reporting, including automated or scheduled reporting. As insurance agency websites become increasingly more integral to insurance agency marketing plans, agents must look into the addition of a prospect identification mapping solution to improve the insurance lead generation efficacy of these website.