Alamour specializes in creating high-end luxury women's fashion at affordable prices. Our collection features stunning evening wear, prom & formal gowns, chic cocktail dresses, and elevated resort wear, all crafted to complement your sophisticated taste and unique style. Explore our wide range of bridal, bridesmaids, and wedding guest dresses in various sizes, designed to flatter every body type. No matter the occassion, we have a dress for you!

Stunning and undeniably sexy, Alamour The Label brings modern designer fashion together with timeless elegance. Created with the belief that sensuality is always in style, every single piece in our collection has been created to compliment and celebrate feminine confidence and complexity.

From bold colours and soft lines, to delicate lace and intricate sequin embellishments, Alamour The Label embodies every woman's right to do as she pleases, and wear what she loves. While our dedication to this principle is unwavering, our collections reveal designs that are as diverse as they are remarkable.

Our Bridal series is inspired by romance and imagination, providing brides-to-be with dresses that exceed their wildest dreams. Our Evening collections feature exceptional pieces that not only reshape and redefine your body, but the boundaries of Formal and Prom wear. Our Resort Collections emanates dreamy, classic elegance and exclusive, premium design and our Luxe Essential Collections offers chic, high end casual pieces to the modern & unique.

Alamour The Label also provides a made to order range, in an aim to reduce waste and provide unbeatable prices. These made to order styles feature flirty embellishments, delicate details and one of a kind designs that can not be found elsewhere.

All of our designs manifest poise and passion, and our flattering styles are made with the utmost care, in the finest materials without the super high price tag attached. Each piece is designed in house, at our Brisbane studio and will be an unfailing favourite in your closet, as well at every event! Formal Dress