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Naked truth ... Jennifer Hawkins reveals her 'flawed' body. Source: The Daily Telegraph
A TINY crease on her waist, a slightly dimpled thigh and naturally uneven skin tones - these "flaws" on the exquisite body of Jennifer Hawkins represent a minor revolution in Australian magazines.
Naked, unretouched photographs of the 26-year-old model will appear on the cover of Marie Claire this month, in a bid by Hawkins and editor Jackie Frank to join the "positive body image" trend in glossy magazines.
"I'm not a stick figure - I thought it would be great to tell women to just be themselves and be confident," Hawkins tells the magazine, which hits news-stands on Wednesday.
But the pictures owe nothing to the federal Government's proposed "code of conduct" for magazines' portrayal of women, Ms Frank said.
"It's had no impact," Ms Frank said of the proposed voluntary code, launched by Youth Minister Kate Ellis last year with a budget of $125,000.
"The Government obviously feels this is an issue, so it's thrown a bone out there. But in terms of real change, it hasn't achieved anything," Ms Frank said, adding she believed the Government should address issues such as better public health funding for the treatment of eating disorders and obesity.
In recent months, several magazines have run "body image" specials, with an unretouched Sarah Murdoch on the cover of Women's Weekly, and nude photographs of curvy celebrities Bianca Dye and Tiffani Wood in Madison magazine. But the magazines are having trouble ditching their addiction to perfect skin tones and cellulite-free thighs. One woman who posed for a Madison magazine "dress for your shape" picture spread said she was shocked to see wrinkles and bumps airbrushed from her face and legs.
Ms Ellis established an advisory panel which drafted a national body image report, including a voluntary code on minimum age limits for models, clear notification of digital enhancement or airbrushing of photos and "better representation of diverse body shapes and sizes".
The report, which also urged the Government to invest in school and parenting programs, is due to have a formal Government response early this year.
Ms Frank conceded Ms Ellis's push "has brought the issue out on the table, but the Government actually really needs to look at itself. If it really wants to have an impact they need to get more serious about it".
Ms Frank said the images, which will raise funds for eating disorders support group the Butterfly Foundation, were inspired by a Marie Claire survey of 5500 readers which found only 12 per cent of women were happy with their bodies.
The shoot could never have happened without Hawkins being "brave enough to say she didn't care about the little lumps and bumps and creases", Ms Frank said, adding more natural photos could only be published if others did the same.
"The real problem is that Australian magazines just cannot get hold of unretouched pictures of (international) celebrities," she said. "The publicists hold all the power and they just won't allow it."
Butterfly Foundation general manager Julie Parker said there had been a "significant shift" in magazine attitudes since the Government began talking about body image issues. "A couple of years ago you would not have seen this," Ms Parker said. s"I think people are recognising women and men want to see more natural images."
The health system should be overhauled to better treat people with eating disorders, Ms Parker said, listing as priorities day programmes for sufferers to have supervised meals and access to specialist doctors and psychologists, and better preventative education for teachers and parents.
"Preventative and early intervention measures are a lot more cost-effective than having people being hospitalised," she said
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