MAN of the moment Andrej Pejic wants to move in to the very fast lane.

 

By Fiona Byrne

 

Pejic, one of the world’s most in demand male models who is famed for his gender bending image, wants to put the pedal to the metal on the Grand Prix circuit in March.

 

“I really want the Australian Grand Prix to ask me to do the celebrity race,” Pejic said yesterday.

 

“Unfortunately I only have my learners, but maybe my mum can sit next to me.”

 

With a bit of driver training by the Grand Prix gurus, there’s no doubt Pejic could whiz around the Albert Park circuit with the actors, presenters and sporting types that usually get a drive in the popular celebrity race.

 

Pejic, who sent fashion circles into a spin after his campaign for a Danish lingerie company was released last week, has a number of diverse ambitions for the new year.

 

“I really hope to get a one-way ticket to Bollywood,” he said, hinting at acting plans.

 

“I’m wanting to branch out - become a business person, enjoy the world for hopefully one more year before it descends into chaos. And I want to look at opportunities to come home (to Melbourne) more.”

 

Pejic, whose fragile beauty and feminine ways have seen him appear as a bride on the catwalks of Paris and wear a pencil skirt to meet the Queen at Buckingham Palace, won’t be Down Under for Christmas.

 

Rather, the star of the Chadwick models team, will spend the festive season and New Year’s in Rio de Janeiro.

 

(Photo: Revved up: This is what Andrej Pejic (right) could look like if he gets his wish at the Australian Grand Prix, and left, strutting the catwalk. Herald Sun)

 

 

2011.09.05 From Giffen Clark Ott

 

 

 

We Gauge The Reaction To Andrej Pejic’s Lingerie Campaign in Amsterdam

 By Mark Smith.

 

Model Andrej Pejic could well be the fashion world’s liberality litmus test, having provoked outrage by appearing ‘topless’ on the cover of edgy Dossier magazine and a worldly shrug from the French when he stormed the John Paul Gautier catwalk in a see-through wedding gown. So we weren’t entirely surprised, when, earlier this week, it was those clever clogs Dutch – with their liberated, legalise-everything approach to life* - who finally gave the Serbian beauty his high-street break, in a push-up bra campaign, of all things, for retail giant HEMA, a store akin to the late, great Woolworths in terms of its fashion credentials.

 

Of course, the uplifting images of Andrej sparked debate (not to mention incalculable free publicity) on the Internet, but what does your average Dutch person think of the ads, in the country where the ads are actually running? As Grazia Daily’s guest blogger, I took to the bus stops of Amsterdam to find out.

 

Incidentally, while I – like most of the people I spoke to – applaud HEMA for its charmingly light-hearted campaign, I’d like to point out that they’re less open-minded when a man goes into one of their stores and tries to take a picture of its push-up bras. Just saying.

 

Comments from people in the pictures:

 

Claire, 29, sales executive

 Already knew? ‘Yes. And they say Holland is flat! I love this campaign, it’s exactly the right balance of cheeky and provocative.’

 

Lara, 20, carer

 Already knew? ‘No. It’s funny because the imagery they’ve used is way too glamorous for the shop. The model isn’t perfect, and I like that. But I assumed it was a girl, of course! It must have been done with Photoshop, no?’

 

Mark, 22, sports marketing student

 Already knew? ‘No. That’s a dude? No way! Well, he’s extremely handsome, isn’t he! I think models generally are quite androgynous at the moment.’

 

Danny, 18, communications student

 Already knew? ‘No. I think he may regret it in ten year’s time. I sure hope they’re paying him well.’

 

Amory, 31, marketing executive

 Already knew? ‘Yes. A friend of mine works for HEMA and had tipped me off, so I was looking out for these. For a mass-market brand, they’re extremely brave in the way they advertise. It’s admirable.’

 

Zaera, 28, teacher

 Already knew? ‘No. That’s a proper surprise! But a totally great idea! I guess the product really works, then.’

 

George, 22, student

 Already knew? ‘No. She’s absolutely gorgeous and beautiful. I had absolutely no idea, although now I look at the image again I guess it’s not the bustiest model they could have chosen!’

 

Celina & Marloes, 19 & 19, make up artists

 Already knew? ‘No’ and ‘Yes’. C: ‘My friend just told me about this. Amazing! We’ve just been staring at it for 10 minutes!’ M: ‘I think it’s a really positive campaign. Go Holland!’

 

Charlotte, 22, dancer

 Already knew? ‘Yes. I don’t find it that remarkable, to be honest, but then I’m quite open-minded. You should dress however you want to dress. I’m going to show this to a friend of mine. It would be his dream to be styled like this!’

 

 

More comments:

 Ruud, 53, software developer

 Already knew? ‘No. I’m really shocked because I had no idea it was a boy! Looking at the eyes, I think you can tell if you look really closely. We’re pretty cool with gender and sexuality in the Netherlands, so I don’t think this will cause a scandal.’

 

Alia, Retired

 Already knew? ‘No. I don’t like her beauty marks very much. Otherwise quite unremarkable. Do you have some discount vouchers for me, then?’

 

Michael & Jeffrey, 17 & 15, students

 Already knew? ‘No’ and ‘Yes.’ M: ‘She looks hot! But I feel bad now that you’ve told me it’s a guy!’ J: ‘This was all over the internet, so I already knew. Ha ha!’

 

Brechje

 Already knew? ‘No. I don’t think I’d buy the bra because she still looks quite flat-chested to me. It’s a man? Wow, that’s cool!’

 

Andras, 18, student

 Already knew? ‘No. That’s crazy! I’ve seen this ad all over town and thought it was quite unremarkable. Until now.’

 

 

 

 

 

 

 

 

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