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restaurants - Самое интересное в блогах

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Restaurant servers can't afford San Francisco rents so restaurants are going self-serve

Среда, 27 Июня 2018 г. 17:38 (ссылка)



San Francisco is one of the most expensive places in the world to live -- six figure incomes are considered "low" and even the tiniest homes are farcically expensive.
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IHOP isn't really changing it's name to IHOb, but here's what the "b" stands for

Понедельник, 11 Июня 2018 г. 21:03 (ссылка)


IHOP caused quite a stir last week by claiming they are changing the restaurant chain's name to IHOb. They aren't. It's (duh) a marketing stunt and the "b" stands for "burgers." From the New York Times:



Many people said they were distressed, some because they hate the sound of the new word, others because they love pancakes. (Pancakes remain on the restaurant’s menu.) Still others pointed out that the “changed” logo, with its lowercase b, resembled that of o.b. tampons....


Brad Haley, IHOP’s chief marketing officer, said that the idea had been proposed by the marketing firm Droga5 in November. He said that only one IHOP location, on Sunset Boulevard, had undergone a design change in response to the new (fake) name, which is meant to promote a product line of Ultimate Steakburgers.




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