In a style driven, brand conscious region like the UAE, customized printed t shirts have emerged as a powerful medium for both self-expression and business promotion. From the cosmopolitan streets of Dubai to the vibrant souks of Sharjah, people are turning simple tees into canvases for creativity, culture, and commerce.

Gone are the days when a t shirt was just casual wear. Today, it’s a statement piece. Whether it's a start up launching a new product, a bride squad planning a bachelorette bash, or a content creator promoting their brand, a customized printed t shirt is the go to choice.

In a multicultural market like the UAE where diversity meets luxury, personalization has become the buzzword. The demand for custom t shirts has skyrocketed—and for good reason. They're affordable, stylish, functional, and universally loved. And with the technology to print anything from logos and slogans to full blown digital art, the possibilities are endless.

Rising Popularity of Customized T Shirts in the UAE

Fashion and Personal Expression

In the UAE, especially cities like Dubai and Abu Dhabi, fashion is a reflection of personality. Customized t shirts offer a canvas for people to express who they are, what they believe in, or even what makes them laugh. Want to print your name in Arabic calligraphy? Done. How about a minimal black tea with your zodiac sign? Absolutely.

Fashion forward youth, creative professionals, and digital nomads all love the freedom that custom t shirts bring. They make fashion personal, not mass produced. Plus, they’re a hit on Instagram, where aesthetic still reigns supreme.

This trend has led to a rise in online stores and kiosks offering quick, high quality t shirt printing—catering to everyone from style conscious teens to entrepreneurs launching a side hustle.

The Branding Revolution

For brands, customized t shirts are more than apparel—they’re a powerful marketing tool. In a competitive business landscape like the UAE’s, especially during trade shows, exhibitions, or product launches, a t shirt with your brand on it can do wonders.

Corporate offices now use them as part of on boarding kits, employee uniforms, or client giveaways. Instead of spending thousands on digital ads that disappear in a second, businesses are investing in branded t shirts that get worn again and again.

They also help reinforce company culture. When employees wear company branded gear, it promotes unity, pride, and a sense of belonging—especially during team building events or conferences.

Benefits of Choosing Customized Printed T Shirts

Tailored Identity for Individuals and Brands

Personalization is powerful. Whether you're an individual looking to stand out or a brand looking to connect, a customized t shirt gives you an edge. People wear what represents them, and nothing represents you better than something made just for you.

For businesses, especially in the crowded UAE market, a custom tee can humanize your brand. Instead of just logos, you can include taglines, event dates, or even customer names to make the experience memorable.

And for individuals? Wearing a shirt with your personal artwork, nickname, or inside joke adds a layer of fun and uniqueness to everyday outfits.

Unlimited Design Possibilities

With advancements in digital and screen printing, the design potential is limitless. You can go from a simple logo print to full body, photo realistic graphics. Want glow in the dark ink? Metallic foil print? Embroidery? No problem.

This flexibility means you can get creative—whether you're designing merch for your influencer brand or creating giveaway shirts for a charity event in Al Ain.

Plus, UAE based printing companies offer fast turnarounds and professional design support, ensuring that your idea becomes a wearable reality without hassle.

High ROI for Businesses and Events

Think about this: a single customized t shirt costs as little as AED 15–30 in bulk, yet it can be worn dozens of times. That’s a marketing cost per impression lower than most digital campaigns.

For event organizers, giving attendees a t shirt creates a sense of belonging and provides a keepsake that outlives the event itself. For retail businesses, custom shirts can even become a product line—turning fans into walking billboards.

In a region like the UAE, where image and branding are everything, this kind of ROI is gold.

Who’s Using Customized T Shirts in the UAE?

Start-ups and Corporate Brands

From local coffee shops to fintech start-ups, businesses of all sizes are jumping on the custom tee trend. It's affordable branding with high impact. You’ll see employees wearing matching shirts at launch events, retail staff in uniform, or even CEOs casually sporting company merchandise in stories and reels.

Corporate clients also order these shirts in bulk for staff appreciation gifts, company picnics, or office campaigns like sustainability week or wellness drives.

Influencers and Creators

The UAE is a hotbed for influencers and content creators, and merch is big business. A custom t shirt line lets them extend their brand, offer fans something tangible, and even create viral moments.

Imagine a UAE based YouTuber launching limited edition tees with Arabic calligraphy quotes. It’s culture, fashion, and marketing—all rolled into one.

Schools, Colleges, and Communities

From school sports days to university fests, custom printed t shirts are a staple. They foster unity, team pride, and give everyone a sense of belonging.

Even local communities use them for family reunions, awareness campaigns, or social club events. It’s a small investment with big emotional impact.

Key Features to Consider When Ordering Custom T Shirts

Fabric Types for UAE Climate

In the UAE’s hot and humid climate, fabric choice is critical. Cotton blends are a favourite for breathability, while moisture wicking polyesters work well for outdoor events and workouts.

Lightweight materials are ideal for summer, while thicker blends might be suitable for winter evenings or AC chilled malls and offices.

Always ask for samples or fabric swatches before placing a bulk order.

Printing Methods and Their Pros/Cons

There are several printing techniques:

 Screen Printing: Great for bulk orders and vibrant colours.

 DTG (Direct to Garment): Perfect for detailed, multi-colour designs.

 Heat Transfer: Ideal for small runs or personalized names.

 Embroidery: Adds a premium, long lasting texture.

 

Each method comes with pros, cons, and cost implications. Choose what suits your need and budget.

Fit, Style, and Sizing Options

Don’t forget style. A bad fit can ruin even the best design. Offer options like unisex, women’s fit, kids' sizes, and even oversized or cropped styles if your audience is fashion forward.

Also consider v necks, round necks, long sleeves, and polos depending on the event or use case.

In a city where luxury meets lifestyle and innovation meets sustainability, custom tote bags have emerged as one of the trendiest and most practical branding tools in Dubai, UAE. Whether you’re an entrepreneur, retailer, corporate organizer, or event planner, tote bags offer the perfect fusion of function, fashion, and eco conscious appeal.

Dubai's fast growing sustainability drive, along with its dynamic event scene and retail culture, makes it a ripe market for customized, reusable bags. From the alleys of Al Karama to the malls of Dubai Marina, tote bags have become part of daily life. What makes them even more attractive is the opportunity they offer businesses—to turn a simple item into a walking advertisement.

In an age where consumers prefer products that reflect their values, handing out eco-friendly, stylish tote bags tells your audience you care—not just about branding, but about the planet.

Why Custom Tote Bags Are Booming in the UAE

Shift towards Sustainability

As part of the UAE Vision 2030 and Dubai’s commitment to reducing plastic waste, the government has actively promoted the use of reusable alternatives. Retailers are already required to charge for plastic bags, prompting both businesses and consumers to look for eco-friendly replacements.

Custom tote bags have filled this gap perfectly. They’re reusable, durable, and come in various eco materials like cotton, jute, and canvas. By distributing tote bags, companies not only comply with environmental regulations but also signal responsibility and leadership in sustainability.

Whether it's a boutique giving out printed bags or an event distributing totes to attendees, these bags resonate with today’s eco conscious consumers.

High Visibility for Brands

Tote bags offer one of the highest visibility rates among promotional items. In a place like Dubai where people love to carry stylish and useful accessories, tote bags travel everywhere—from beach days in JBR to shopping trips in City Walk.

This extended usage provides constant exposure for your brand, making it a mobile billboard. And unlike traditional ads, there’s no monthly fee for that exposure—just a onetime investment.

For businesses looking to make a statement with minimal effort, custom tote bags offer the best blend of style and marketing.

Benefits of Using Custom Tote Bags for Businesses

Reusability Equals Prolonged Brand Exposure

Unlike plastic bags or paper packaging that are discarded after one use, tote bags stick around. People use them for groceries, beach trips, gym essentials, and office carry ons. That means your branding is seen not just once, but hundreds of times.

Each time the user carries your tote bag, they're passively promoting your brand. This long term use provides excellent ROI, making tote bags a superior option compared to other promotional giveaways.

Cost Effective and Versatile Marketing Tool

Custom tote bags in Dubai are available at various price points, allowing businesses to choose based on budget and need. Bulk orders significantly reduce the per unit cost, making them perfect for mass distribution during events or promotional drives.

They also suit a wide variety of industries—from fashion and retail to finance and healthcare. A law firm can give away premium canvas bags during a conference, while a yoga studio might hand out cotton totes to new members. The versatility is unmatched.

Ideal for All Industries

From tech startups to luxury boutiques, every industry can benefit from branded tote bags. They’re useful, unisex, and appeal to every demographic. Plus, in the multicultural landscape of Dubai, they work across all customer profiles—from Emiratis to expats.

A real estate agency can give them away during open houses, while universities use them for student orientation kits. Even NGOs and sustainability campaigns in Dubai heavily rely on branded totes for awareness drives.

Most Popular Types of Custom Tote Bags in Dubai

Cotton and Canvas Tote Bags

These are the most common options and for good reason. Cotton and canvas are both durable, washable, and customizable. They're perfect for detailed prints and come in natural tones that align with eco conscious branding.

Canvas bags are slightly sturdier and ideal for heavier items. They're a favorite among bookstores, corporate giveaways, and organic markets in Dubai.

Jute and Eco Friendly Bags

Jute bags are rising in popularity due to their rustic look and sustainability factor. They’re made from biodegradable materials, often used for premium branding, and go well with earthy, minimalist brand aesthetics.

Brands looking to project a strong environmental message or participate in green expos often choose jute.

Nylon and Waterproof Tote Bags

For those looking for something lightweight, foldable, and weather resistant, nylon tote bags are a great pick. While not as eco-friendly as jute or cotton, they are long lasting and ideal for giveaways that require colour vibrancy or sleek designs.

Perfect for tech companies, sports brands, and youth focused events.

Customization Options for Tote Bags

Printing Techniques: Screen, DTG, and Heat Press

Depending on your budget and design complexity, Dubai suppliers offer several printing options:

 Screen Printing: Great for simple, bold logos and large runs.

 DTG (Direct to Garment): Perfect for intricate, colourful designs.

 Heat Press: Ideal for short runs and personalization like names or QR codes.

 

Choosing the right printing technique ensures your design looks crisp and lasts long, even after multiple washes.

Design Elements: Colours, Logos, and Handles

Your design should reflect your brand. Popular choices include monochrome bags with minimalistic logos, vibrant prints for youth brands, or full panel designs for impact.

Handle types also matter—rope handles give a premium feel, while wide cotton straps offer comfort for daily use.

Personalized Messages and Event Branding

Want to make your tote bags even more engaging? Add custom messages, event hashtags, or slogans. During Dubai Expo or National Day celebrations, brands often personalize their giveaways with patriotic or cultural motifs.

Such personalization enhances emotional connection and improves retention.

Events and Occasions Perfect for Custom Tote Bags

Corporate Conferences and Exhibitions

Whether it's GITEX, Arabian Travel Market, or any of the many business expos in Dubai, custom tote bags are a must have giveaway. They help attendees carry brochures and gifts while simultaneously promoting your brand.

Make sure to print your booth number, website, or QR code for direct engagement.

Retail Packaging and Store Giveaways

Boutique stores, beauty salons, and high end brands in Dubai are now replacing plastic packaging with branded totes. Customers not only leave with their purchase but also with a lasting reminder of your brand.

Reusable bags improve brand recall and customer satisfaction.

Special Events: Weddings, Festivals, and More

Even in personal events like weddings or baby showers, tote bags have found their place as return gifts. Brands collaborating with such events or hosting festive promotions (like Ramadan or Eid) often design limited edition tote bags that guests cherish.

How to Choose the Right Tote Bag Supplier in Dubai

Quality Materials and Print Durability

Don’t compromise on quality—cheap bags reflect poorly on your brand? Look for suppliers who use thick GSM fabrics, sturdy stitching, and fade resistant inks.

Ask for samples and check previous work before finalizing a bulk order.

Local Production and Fast Turnaround

Working with a local Dubai based supplier ensures faster delivery, better communication, and lower shipping costs. Local manufacturers also better understand regional preferences and legal packaging norms.

Especially for urgent event requirements, choose vendors who guarantee quick production cycles.

Custom Design Support and Bulk Discounts

A great supplier does more than just print. They help with layout, suggest improvements, and offer discounts for larger orders. Many Dubai suppliers offer mock-up previews, helping you visualize the final product before approval.

Compare pricing, minimum order quantities (MOQs), and customer reviews before making a decision.

In a city where luxury meets lifestyle and innovation meets sustainability, custom tote bags have emerged as one of the trendiest and most practical branding tools in Dubai, UAE. Whether you’re an entrepreneur, retailer, corporate organizer, or event planner, tote bags offer the perfect fusion of function, fashion, and eco conscious appeal.

Dubai's fast growing sustainability drive, along with its dynamic event scene and retail culture, makes it a ripe market for customized, reusable bags. From the alleys of Al Karama to the malls of Dubai Marina, tote bags have become part of daily life. What makes them even more attractive is the opportunity they offer businesses—to turn a simple item into a walking advertisement.

In an age where consumers prefer products that reflect their values, handing out eco-friendly, stylish tote bags tells your audience you care—not just about branding, but about the planet.

Why Custom Tote Bags Are Booming in the UAE

Shift towards Sustainability

As part of the UAE Vision 2030 and Dubai’s commitment to reducing plastic waste, the government has actively promoted the use of reusable alternatives. Retailers are already required to charge for plastic bags, prompting both businesses and consumers to look for eco-friendly replacements.

Custom tote bags have filled this gap perfectly. They’re reusable, durable, and come in various eco materials like cotton, jute, and canvas. By distributing tote bags, companies not only comply with environmental regulations but also signal responsibility and leadership in sustainability.

Whether it's a boutique giving out printed bags or an event distributing totes to attendees, these bags resonate with today’s eco conscious consumers.

High Visibility for Brands

Tote bags offer one of the highest visibility rates among promotional items. In a place like Dubai where people love to carry stylish and useful accessories, tote bags travel everywhere—from beach days in JBR to shopping trips in City Walk.

This extended usage provides constant exposure for your brand, making it a mobile billboard. And unlike traditional ads, there’s no monthly fee for that exposure—just a onetime investment.

For businesses looking to make a statement with minimal effort, custom tote bags offer the best blend of style and marketing.

Benefits of Using Custom Tote Bags for Businesses

Reusability Equals Prolonged Brand Exposure

Unlike plastic bags or paper packaging that are discarded after one use, tote bags stick around. People use them for groceries, beach trips, gym essentials, and office carry ons. That means your branding is seen not just once, but hundreds of times.

Each time the user carries your tote bag, they're passively promoting your brand. This long term use provides excellent ROI, making tote bags a superior option compared to other promotional giveaways.

Cost Effective and Versatile Marketing Tool

Custom tote bags in Dubai are available at various price points, allowing businesses to choose based on budget and need. Bulk orders significantly reduce the per unit cost, making them perfect for mass distribution during events or promotional drives.

They also suit a wide variety of industries—from fashion and retail to finance and healthcare. A law firm can give away premium canvas bags during a conference, while a yoga studio might hand out cotton totes to new members. The versatility is unmatched.

Ideal for All Industries

From tech startups to luxury boutiques, every industry can benefit from branded tote bags. They’re useful, unisex, and appeal to every demographic. Plus, in the multicultural landscape of Dubai, they work across all customer profiles—from Emiratis to expats.

A real estate agency can give them away during open houses, while universities use them for student orientation kits. Even NGOs and sustainability campaigns in Dubai heavily rely on branded totes for awareness drives.

Most Popular Types of Custom Tote Bags in Dubai

Cotton and Canvas Tote Bags

These are the most common options and for good reason. Cotton and canvas are both durable, washable, and customizable. They're perfect for detailed prints and come in natural tones that align with eco conscious branding.

Canvas bags are slightly sturdier and ideal for heavier items. They're a favorite among bookstores, corporate giveaways, and organic markets in Dubai.

Jute and Eco Friendly Bags

Jute bags are rising in popularity due to their rustic look and sustainability factor. They’re made from biodegradable materials, often used for premium branding, and go well with earthy, minimalist brand aesthetics.

Brands looking to project a strong environmental message or participate in green expos often choose jute.

Nylon and Waterproof Tote Bags

For those looking for something lightweight, foldable, and weather resistant, nylon tote bags are a great pick. While not as eco-friendly as jute or cotton, they are long lasting and ideal for giveaways that require colour vibrancy or sleek designs.

Perfect for tech companies, sports brands, and youth focused events.

Customization Options for Tote Bags

Printing Techniques: Screen, DTG, and Heat Press

Depending on your budget and design complexity, Dubai suppliers offer several printing options:

 Screen Printing: Great for simple, bold logos and large runs.

 DTG (Direct to Garment): Perfect for intricate, colourful designs.

 Heat Press: Ideal for short runs and personalization like names or QR codes.

 

Choosing the right printing technique ensures your design looks crisp and lasts long, even after multiple washes.

Design Elements: Colours, Logos, and Handles

Your design should reflect your brand. Popular choices include monochrome bags with minimalistic logos, vibrant prints for youth brands, or full panel designs for impact.

Handle types also matter—rope handles give a premium feel, while wide cotton straps offer comfort for daily use.

Personalized Messages and Event Branding

Want to make your tote bags even more engaging? Add custom messages, event hashtags, or slogans. During Dubai Expo or National Day celebrations, brands often personalize their giveaways with patriotic or cultural motifs.

Such personalization enhances emotional connection and improves retention.

Events and Occasions Perfect for Custom Tote Bags

Corporate Conferences and Exhibitions

Whether it's GITEX, Arabian Travel Market, or any of the many business expos in Dubai, custom tote bags are a must have giveaway. They help attendees carry brochures and gifts while simultaneously promoting your brand.

Make sure to print your booth number, website, or QR code for direct engagement.

Retail Packaging and Store Giveaways

Boutique stores, beauty salons, and high end brands in Dubai are now replacing plastic packaging with branded totes. Customers not only leave with their purchase but also with a lasting reminder of your brand.

Reusable bags improve brand recall and customer satisfaction.

Special Events: Weddings, Festivals, and More

Even in personal events like weddings or baby showers, tote bags have found their place as return gifts. Brands collaborating with such events or hosting festive promotions (like Ramadan or Eid) often design limited edition tote bags that guests cherish.

How to Choose the Right Tote Bag Supplier in Dubai

Quality Materials and Print Durability

Don’t compromise on quality—cheap bags reflect poorly on your brand? Look for suppliers who use thick GSM fabrics, sturdy stitching, and fade resistant inks.

Ask for samples and check previous work before finalizing a bulk order.

Local Production and Fast Turnaround

Working with a local Dubai based supplier ensures faster delivery, better communication, and lower shipping costs. Local manufacturers also better understand regional preferences and legal packaging norms.

Especially for urgent event requirements, choose vendors who guarantee quick production cycles.

Custom Design Support and Bulk Discounts

A great supplier does more than just print. They help with layout, suggest improvements, and offer discounts for larger orders. Many Dubai suppliers offer mock-up previews, helping you visualize the final product before approval.

Compare pricing, minimum order quantities (MOQs), and customer reviews before making a decision.

Dubai, the business and innovation hub of the Middle East, is home to a wide array of industries where appearance, professionalism, and branding matter immensely. One of the most visible and effective tools in maintaining this professional image across sectors is the use of corporate uniforms. Whether it's the luxurious uniforms in five star hotels, the stylish outfits worn by airline crews, or the functional wear donned by facility staff—corporate uniforms are everywhere in Dubai.

The fast paced corporate landscape of Dubai demands attire that reflects sophistication, unity, and purpose. In a city known for its high standards, business etiquette, and multicultural workforce, a well-designed corporate uniform speaks volumes about a company’s values, culture, and attention to detail. It’s not just clothing—it’s a strategic branding asset.

With businesses competing not just locally but globally, establishing a cohesive, professional image through uniforms is more important than ever. Companies in Dubai are investing in premium, customized corporate attire that aligns with their brand identity and makes a lasting impression.

The Importance of Corporate Uniforms in the UAE

Enhancing Brand Image and Professionalism

Corporate uniforms are a silent yet powerful brand ambassador. In the UAE’s image conscious market, a uniform is the first visual representation of a company that customers see. Whether it’s a sharply dressed receptionist at a luxury hotel or a professionally attired delivery person, the uniform creates immediate perceptions about the brand.

Dubai businesses, especially those in hospitality, aviation, and retail, heavily rely on this tool to maintain an upscale and professional brand image. A well designed uniform communicates trust, attention to detail, and high standards—key values in the UAE market.

Creating Unity in Diverse Workforces

Dubai’s workforce is one of the most diverse in the world, with employees coming from various cultures, languages, and backgrounds. Corporate uniforms serve as a unifying factor that brings everyone under one professional umbrella.

Uniforms reduce visual differences and establish equality in the workplace. They help foster a team mentality, remove clothing based distractions, and create a sense of collective identity—important in an environment where teamwork and service excellence are paramount.

Benefits of Investing in Corporate Uniforms

Improved Customer Trust and Recognition

A recognizable uniform helps customers quickly identify employees, especially in high traffic areas like airports, malls, and hospitals. This ease of identification improves customer service and builds trust.

For example, when a customer in The Dubai Mall needs assistance, spotting a staff member in a branded uniform is easier than asking around. The faster customers find help, the better their experience—and the more positively they view the brand.

Efficient Team Identity and Morale

Uniforms level the playing field. They eliminate competition over personal attire, reduce peer pressure, and create a more focused work environment. Employees feel like part of a team, which can enhance morale, loyalty, and productivity.

In the UAE's fast paced work culture, uniforms also help save time and mental energy. There’s no need to plan daily outfits, and employees can focus more on performance and customer interaction.

Advertising on the Move

Corporate uniforms turn every employee into a walking advertisement. Whether it’s a delivery driver on Sheikh Zayed Road or a technician at a client site in Business Bay, your logo and brand colours get visibility far beyond office walls.

Especially in a city with as much foot and car traffic as Dubai, this kind of brand exposure is both cost effective and continuous.

Key Industries Using Corporate Uniforms in Dubai

Hospitality and Tourism

Dubai’s thriving tourism sector relies heavily on uniforms to project luxury and hospitality. From hotel front desks to valet services, tailored uniforms set the tone for customer expectations.

In luxury hotels, uniforms often reflect brand identity and cultural elements. They’re elegant, consistent, and designed for comfort during long shifts.

Retail and Malls

Retail chains, boutiques, and food courts in malls like Dubai Mall or Mall of the Emirates depend on staff uniforms for brand identity and in store customer service.

Uniforms help employees stand out, maintain a standard appearance, and build brand consistency across multiple locations.

Security and Facility Management

Security professionals and maintenance teams must be immediately recognizable. Their uniforms are not just functional—they are part of the safety protocol.

In a city that prioritizes efficiency and customer confidence, professional attire for these roles is essential.

Healthcare and Medical

From private clinics in Jumeirah to hospitals like Medclinic and Aster, uniforms in the healthcare sector promote hygiene, trust, and role identification.

Doctors, nurses, and support staff wear customized medical scrubs and coats, often colour coded by department for clarity and organization.

Essential Elements of a Great Corporate Uniform

Fabric and Comfort for Hot Climate

Dubai's hot and humid weather demands breathable, lightweight, and sweat absorbent materials. Fabrics like cotton blends, moisture wicking polyester, and linen are preferred for employee comfort.

Uniforms should be tailored to suit indoor and outdoor roles. While some employees work in air conditioned environments, others may need durable outfits for fieldwork or outdoor duties.

Design, Color, and Branding Elements

Colours should align with the company’s brand palette. Logos should be prominently displayed, either embroidered or printed, and the design should reflect the brand’s image—be it modern, traditional, luxurious, or minimal.

Smart cuts, cultural sensitivity in design (especially for modest wear), and accessories like ties, scarves, or caps can elevate a uniform’s look.

Fit, Functionality, and Durability

Uniforms need to withstand repeated wear and washes without fading or losing shape. Pockets, adjustable fits, and mobility friendly designs are important for day to day practicality.

Tailored fits also boost employee confidence and comfort. When uniforms look and feel good, employees wear them with pride.

Corporate Uniform Trends in the UAE

Smart Casual and Hybrid Workwear

As companies adopt hybrid work models and relaxed office cultures, uniforms are becoming more casual. Polo shirts, branded chinos, and smart sneakers are replacing formal suits.

Dubai start-ups and creative agencies are leading this shift toward “business casual” uniforms that blend comfort and style.

Sustainable and Eco Friendly Fabrics

Environmental consciousness is on the rise in the UAE. Companies are exploring organic cotton, recycled polyester, and ethically produced fabrics for their uniforms.

This shift not only reduces environmental impact but also aligns the brand with sustainability—a major selling point in today’s market.

Customized Tailoring for Luxury Brands

Luxury hotels, airlines, and designer retail outlets are opting for haute couture uniforms. These outfits are designed by fashion professionals to reflect the exclusivity of the brand.

Tailored suits, high end fabrics, and personalized fittings are becoming the norm in premium sectors.