Sportsbook supplier BtoBet agreed to a multi-year extension of its partnership with pan-African operator PremierBet.

 

Having been selected to power the brand in 2017, BtoBet has supported PremierBet’s online entry into 23 jurisdictions in Africa, with the latter leveraging BtoBet’s high-powered sportsbook platform and tools to deliver an engaging betting experience to its fold of players.

 

“We are proud to have cemented this partnership extension, and that BtoBet will keep on supporting PremierBet as they further expand their presence and strengthen their position as the leading operator in Africa,” said Dima Reiderman, Managing Director at BtoBet. “BtoBet is a partner which is trusted to provide cutting-edge and flexible sportsbook technology that will unlock brands’ potential, and it is with great pleasure to have this recognized by such a leader as PremierBet.”

 

“We are pleased to continue our journey with BtoBet, a partnership that has brought huge success for our brand as we seek to reinforce our position in Africa,” said a spokesman for PremierBet. “Through this partnership we are able to tap into BtoBet’s cutting-edge technology and product which will empower us as a market-leading brand. This agreement is an important building block in our long-term strategy to deliver an optimal player experience, and we are excited to continue to work closely with BtoBet to evolve the partnership.”

 

The partnership extension with PremierBet follows the recent news that BtoBet secured regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO), paving the way for its entry in the market under the new regulations.