Speaking to Kidscreen Magazine, Hasbro is highlighting that they will change their toy distribution strategy. This news comes just a couple of days after the news of their change to future entertainment plans. While easily applicable to kid-oriented lines, it is unclear how this new strategy will affect collector-specific lines such as Transformer: Studio Series, Transformers: Legacy, G.I. Joe: Classified, etc. Today, unpredictability reigns, with chaotic supply chains affecting timing, and streaming content rolling out in six-packs rather than full seasons. Meanwhile, disappearing theatrical windows have drastically changed movie launches and the Consumer Products programs that accompany them. But » Continue Reading.

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