Polygon sat down with producer Lorenzo di Bonaventura to talk a bit about the past and the future of the Transformers Live Action Movie Franchise. Q: Was Bumblebee a bit of a gamble? Did it pay off? It seemed successful, but maybe modestly so. A: I rarely criticize the marketing campaigns because it is what it is, but it truly had an abysmal marketing campaign. They were trying to sell it too soft and so it became like we were selling an animated movie or something. But the result of it was that the movie is really loved. It re-engaged the audience in » Continue Reading.

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