B.J. Fogg is the founder of Stanford University's Behavior Design Lab. In his FBM [Fogg Behavior Model], behaviors are guided by motivation, ability, and triggers, and the reason we procrastinate is that we are having a problem with one or more of these. To build motivation, you need to have a compelling, emotional reason to [&]

https://boingboing.net/2020/08/20/how-to-stop-procrastinating-us.html