Lest you thought the "bulletproof" backpack trend wasn't heinous and exploitative enough, Wonder Hoodie is now selling a "bulletproof" hoodie.

I use "scare-quotes" here because, like most "bulletproof" products on the market, this hoodie claims to rate a IIIA on the National Institute of Justice's Body Armor Performance Standards. This means that the padding is "Tested to stop .357 SIG and .44 Magnum ammunition fired from longer barrel handguns. No rifle ammunition protection."

So it's not really bulletproof so much as it is bullet resistant for certain handguns. Which ain't gonna help in the occasion someone shows up with an AR-15 or similar semi-automatic rifle. Also, if we're being technical, it hasn't actually been tested and certified by the NIJ, but rather by an independent lab. But I digress.

If it does make you feel comfortable about the statistically likelihood situation of a mass shooting, then by all means, spend the $800 for the adult-sized hoodie, even though you're more likely to die in a boating or a spaceship incident. (To be fair, a deliberate assault by a gun is way more likely than either of these events, though still a lower risk than death from cancer, flu, or falling.) And to make it even more worth the exploitative emotional manipulation investment, the company also offers a "Limited Lifetime Warranty." Here's what that entails:

If you get shot (God forbid) with our hoodies on, we'll send you a replacement hoodie FREE of charge. Just include the police report or news clip.

Read the rest

http://feeds.boingboing.net/~r/boingboing/iBag/~3/EStYvqrHJf0/this-bulletproof-hoodie-co.html