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Создан: 19.06.2007
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Cameron Kaiser: Ad-blocker-blockers hit a new low. What's the solution?

Пятница, 29 Июня 2018 г. 20:38 + в цитатник
It may be the wrong day to slam the local newspapers, but this was what greeted me trying to click through to a linked newspaper article this morning on Firefox Android. The link I was sent was from the Riverside Press-Enterprise, but this appears to be throughout the entire network of the P-E's owners, the Southern California News Group (which includes the Orange County Register, San Bernardino Sun and Los Angeles Daily News):

That's obnoxious. SCNG is particularly notorious for not being very selective about ads and they tend to be colossally heavy and sometimes invasive; there's no way on this periodically green earth that I'm turning the adblocker off. I click "no thanks." The popover disappears, but what it was covering was this:

That's not me greeking the article so you can't see what article I was reading. The ad-blocker-blocker did it so that a clever user or add-on can't just set the ad-blocker-blocker's popover to display:none or something. The article is now incomprehensible text.

My first reaction is that any possibility I had of actually paying $1 for the 4 week subscription to any SCNG paper just went up in the flames of my great furious wrath (after all, this is a blog s**tpost). The funny part is that TenFourFox's basic adblock actually isn't defeated by this, probably because we're selective about what actually gets blocked and so the ad-blocker-blocker thinks ads are getting through. But our old systems are precisely those that need adblockers because of all the JavaScript (particularly) that modern ad systems lard their impressions up with. Anyway, to read the article I actually ended up looking at it on the G5. There was no way I was going to pay them for engaging in this kind of behaviour.

The second thought I had was, how do you handle this? I'm certainly sympathetic to the view that we need stronger local papers for better local governance, but print ads are a much different beast than the dreck that online ads are. (Yes, this blog has ads. I don't care if you block them or not.) Sure, I could have subscriptions to all the regional papers, or at least the ones that haven't p*ssed me off yet, but then I have to juggle all the memberships and multiple charges and that won't help me read papers not normally in my catchment area. I just want to click and read the news, just like I can anonymously pick up a paper and read it at the bar.

One way to solve this might be to have revenue sharing arrangements between ISPs and papers. It could be a mom-and-pop ISP and the local paper, if any of those or those still exist, or it could be a large ISP and a major national media group. Users on that ISP get free access (as a benefit of membership even), the paper gets a piece. Everyone else can subscribe if they want. This kind of thing already exists on Apple TV devices, after all: if I buy the Spectrum cable plan, I get those channels free on Apple TV over my Spectrum Internet access, or I pay if I don't. Why couldn't newspapers work this way?

Does net neutrality prohibit this?

http://tenfourfox.blogspot.com/2018/06/ad-blocker-blockers-hit-new-low-whats.html


 

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