Protocol is a strong contender from the first round of ideas that we’ve continued to work on and improve. By putting the internet http:// protocol directly into the word – Moz://a – it creates a type-able word mark, and by doing so alludes to Mozilla’s role at the core of the Internet (and hence the ‘Pioneers’ positioning).

We’ve been strengthening the typography from the first round and looking at ways to expand the graphic language out across a typographic and pictogram language. We’ve also enhanced the blue to reflect the palette of the early Web. Here’s an early exploration:

We’re also experimenting with a thought that some of the characters in the mark could swap in and out, randomly, pulling fonts characters or emoticons from a local computer or the web itself. A freaky thought, but could be great.

 

https://blog.mozilla.org/opendesign/route-one-protocol-2-0/