64% believe the government should do more to regulate advertisers, compared with 34% who think the government should not get more involved (ibid)
40% of teen social media users say they are “very” or “somewhat” concerned that some of the information they share on social networking sites might be accessed by third parties like advertisers or businesses without their knowledge (http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/)
81% of parents report being “very” or “somewhat” concerned about how much information advertisers can learn about their child’s online behavior (ibid)
67% of bot traffic comes from residential IPs. Bot traffickers remotely control home computers to generate ad fraud profits. 19% of retargeted ads are consumed by bots, and even higher in video (http://www.whiteops.com/botfraud, well worth downloading)