We’re almost at the halfway point!

Here’s some fodder for this week’s Peace Room meetings.

tl;dr potential topics of discussion:

• big increase in user accounts this week caused by change to snippet strategy
  • From Adam: We’re directing all snippet traffic straight to webmaker.org/signup while we develop a tailored landing page experience with built in account creation.This page is really converting well for an audience as broad and cold as the snippet, and I believe we can increase this rate further with bespoke pages and optimization.

    Fun fact: this approach is generating a typical month’s worth of new webmaker users every three days.

• what do we want from promotional partners?
• what are we doing to engage active Mozillians?

——–

Overall stats:

• Contributors: 5441 (we’ve passed the halfway point!)
• Webmaker accounts: 106.3K (really big jump this week—11.6K new accounts this week as compared to 2.6K last week) (At one point we thought that 150K Webmaker accounts would be the magic number for hitting 10K Contributors. Should we revisit that assumption?)
• Events: 1199 (up 10% from last week; this is down from the previous week which saw a 26% jump)
• Hosts: 450 (up 14% from last week, same as the prior week)
• Expected attendees: 61,910 (up 13% from last week, down a little bit from last week’s 16% increase)
• Cities: 260 (up 8% from 241 last week)
• Traffic: here’s the last three weeks. You can see we’re maintaining the higher levels that started with last week’s increase to our snippet allotment.

http://hannahgrams.com/2014/08/11/maker-party-engagement-week-4/