, . Ansoff, H. Igor |
(1918)
Ansoff, H. Igor
1.
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12 1918 . . ();
- ( - ), 1948 . (-);
1948 . ; ;
RAND Corporation, (1948-1956) Lockheed Aircraft Corporation (1956-1963);
, (1963-1968) , (1968-1976);
(1976-1983);
;
(1983).
. , , 1965 ., 120 . : Probability in the Twenty-First Century, or How to Succeed in Business by Actually Trying (“ XXI . ”) Multidisciplinary Managerial Theory of Strategic Behavior by Environment-Serving Organizations (“ ”). 1991 . Coopers & Lybrand () . .
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