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- Wal-Mart Auchan . , - , 2007-, 2010-.
. "", . , " !", " - !" PR- , , . : . Publicis Drugstore, , . -, , , I won't pay for their ads.
100% . , . - , .
classifieds , . ( ) 90%. , , . , . "" , " " - . , .
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product placement, - . PR . : -, . .
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2. " "
2010 . . , .
-. , - - . 2013 . " ": WPP News Corp., - . , " " : , .
. , , . , ( ) , . , , "" . "20 24 10 000 ", .
. , -, "". - " " , - . - 3- . , , . , . , " .", - - , . - , , , "" " " 1960- . .
2018 . , JWT account strategists ( 2015 ., 4 ), "" News-WPP. - Saatchi & Saatchi - .
3. " "
: - , . , . , Google.
- Google ads IP : . Google - . 50 100 - . - , , . , : - .
- user generated content. , - . . - , . .
. . "" " " - . , . " ?" - .
2015 . "Damn the brand if it doesn't sell". , , "" . . , " ". . , -. , . - , 5-10 - . - - , .
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2018 . , GoogleTV , "" .
http://www.sostav.ru/articles/2009/02/25/ko2/
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