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Статистика LiveInternet.ru: показано количество хитов и посетителей
Создан: 28.07.2010
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Вторник, 15 Ноября 2011 г. 23:38 + в цитатник

Online video has expanded and exploded recently. Many people want to jump aboard and start using the medium. Web clips can be powerful tools to businesses large and small. Businesses are harnessing the power of web clips and bringing their message to people all over the world using the Internet. Small web clips offer a way to connect to millions of people and get your message out. Businesses are also using social media sites to their advantage by spreading their films through them. It is a new way to advertise effectively over the web.
When you think of a web video you may associate it with something similar to watching television at your computer screen. TV is where people relax and take it all in. In reality, Web clips are just the opposite of TV. Television is laid back and the people watching it are passive. Online movie clips, however, must engage the user and get him to click the play button, and really listen. People have full control of their Internet experience. With the users in control businesses and online movie creators must learn how to keep their viewers engaged.
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Old sales tactics and gimmicks no longer work very well especially on the web. They can be a huge turnoff and create negativity toward your business. Show your viewers that you respect their time and give them an interesting story instead of a boring sales pitch. Respect your viewers time by giving them good, entertaining content. To keep your users engaged longer your web clips should be entertaining as well as interesting.
Distributing your web clips is just as important as having good content. Search engines continue to change the way your content will show up in the rankings. Learn basic search engine optimization techniques, use good meta data, and name your web clips to rank higher in the search engines. These things are constantly changing so stay up to date on search engine optimization strategies.
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Research has shown that websites with movie clips have more click throughs and more traffic then websites that don't. Fifty percent of people that watch a web clip go to that businesses website. Half of those people will buy a product or service from that business. With numbers like these it is hard to ignore the power of Internet web clips in our lives.
Viewers must be engaged with actionable content. Offer a discount code or coupon to call them to action. This also gives you a way to measure how effective your films are and you can keep track of the number of coupons or discounts.
Sharing is a very important aspect when it comes to marketing your web clips. If you're films cannot be portable or talked about with others then they are limited in their effectiveness. Sharing is a simple way viewers can help you to promote your business or products. When you enable conversations it is an opportunity to gain viewership and thus more customers.
Remember the importance of actionable content and keeping your viewers engaged. Do this by giving them an interesting story without the boring sales pitch. Skip the typical sales pitch, and tell an interesting story instead. Have all meta tags and name your films relative to the search engines. Remember the importance of sharing and give your viewers the opportunity to do so. Keeping all these things in mind, your Web videos can be a valuable part of your online marketing strategy.


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