The tech and financial industry has celebrated crypto as a revolutionary payment system that can innovate how businesses are conducted. One of the first to jump into adopting it is the iGaming industry, and it has developed tremendously following unexpected trends. You can collect them, earn them through grinding, or even bet using crypto and win net profit.
 

Idea of 'virtual money' in gaming before crypto

The thought of using digital currency in gaming has been around since the early years, called the 'premium currency'. It is named as such because you can buy them using real-world money (like using credit cards or bank transfers). This currency can be used to pay for items that you cannot buy using resources you can earn by completing tasks. 

The most well-known titles that used this system were RuneScape (RS) and World of Warcraft (WoW). Premium currencies can be earned in-game, but usually through a time-consuming process. Some gamers dedicate their time farming these premium currencies and then sell them, usually at a cheaper rate than what the developers charge.

Eventually, a thriving economy of virtual money trading emerged in video games. One half of the population mines the premium currency, and the other half buys it to enjoy the game. None of these are legitimate businesses, however, and the game developers tried to stop them. No businesses are licensed, and iGaming brand protection wasn't needed. 

How did crypto and iGaming evolve together?

Crypto was first introduced when Bitcoin (BTC) was launched in 2009. It was presented as a 'future alternative to modern banking' and it slowly gained popularity over time. BTC is traded between hobbyists who aren't taking the virtual asset seriously because 1 unit is worth almost nothing. There was a time when you'd need thousands to make it worth $1.

Over time, the number of users grows and adoption spreads outside of the niche population of hobbyists. What was once used to trade for collectable cards spread towards other recreational uses, like the first Bitcoin Poker launched in 2010, hosted by Switch Poker. 

Crypto gambling was a hit, but the adoption of the digital asset was slow. The first ever licensed Bitcoin casino was Bitcasino in 2014, and more brands followed its blueprint. 

Crypto iGaming world as you know it

A quick look at online casinos and sportsbooks can tell you everything you need to know about present-day iGaming. It's a thriving industry with brands like Bitcasino and Sportsbet.io among the most talked-about sites. If you ever wish to place crypto bets, these are only some of the top platforms you can easily access.

These platforms aren't done reaching out to online gamblers. Each brand consistently markets its services digitally through outreach, influencer marketing, and search engine optimization (SEO). There is even a thriving industry of agencies offering iGaming SEO services to help gambling brands connect with you, the target audience.

The rise of crypto in iGaming shows no signs of slowing down. As more users embrace decentralized finance and seek out faster, borderless payments, online casinos and sportsbooks will continue to evolve. Whether you're a casual gamer, a crypto enthusiast, or a newcomer to both, the merging of these two worlds is reshaping how you pay online

One of the most widespread concepts in search engine optimisation (SEO) are backlinks. You can use these links to get to other pages on different sites by clicking on them. Backlinks are a major factor on how popular and successful your casino website can be because pages with backlinks are more likely to do well in organic search results. 

To help increase your casino site’s presence, establishing effective casino backlinks is important. Casino backlinks are a strong instrument in achieving your marketing goals and reaching an active audience who will engage with your casino site.

Just like other types of marketing tools, gambling backlinks also come with different types. Each type of casino backlinks have different features and uses. Some of the most popular types of backlinks you can use for your casino site are:

Editorial backlinks

Instead of appearing in an ad or another type of link, editorial backlinks appear naturally in the text of a piece of content, such as an article or blog post. The author or editor of the piece often provides these links so that readers can learn more about the topic or better understand the ideas presented. Editorial backlinks are highly valued by search engines like Google since they show that a site has authority and relevance within its field or niche.

Resource page backlinks

It is a page on a website that lists helpful resources related to a certain topic. Online casinos reach out to websites with resource pages related to gambling and gaming and request that their site be included as a resource.

Resource page backlinks are highly valuable because they are relevant and contextual. They can also drive high traffic to a site, as many users are actively seeking out info related to online casino gaming.

Blog comment backlinks

Blog commenting involves leaving a comment on a blog post and including a link back to the online casino's site. This type of backlink can be effective if the comment is relevant and adds value to the discussion. However, online casinos should avoid spamming blogs with links and ensure that the comment is genuine and contributes to the conversation.

Influencer backlinks

Influencers are people or companies with an abundance of social media followers or online presence. Online casinos can partner with influencers in the gaming industry to build backlinks and promote their brand. Influencer backlinks are highly contextual and can reach a wide audience, making them valuable for improving search engine rankings and brand awareness.

Press release backlinks

Press releases are an effective way to share news and updates about online casinos with the media and potential customers. Online casinos can acquire relevant and contextual backlinks by providing a link to their site within the press release. By including a link to the casino's website in a press release, you can boost your site's profile and bring in new customers.

When choosing gambling backlinks for your casino site, don’t forget to consider your goals and what your site needs the most. The best casino backlinks can hit two birds with one stone, making your marketing a lot easier and hassle-free.