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, 13 2015 . 17:17 +

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, 13 2015 . 16:50 +
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, 13 2015 . 15:42 +

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, 13 2015 . 14:52 +

They say a picture is worth a thousand words. In this case, they would be right. An image can capture the essence of something powerful more than any writer or poet. An image is simple; it’s right there in front of you, completely unfiltered. Words can get lost in translation and taken out of context; their meaning confused and misinterpreted. Images aren’t just a mixture of colors caught on paper. They are something that can stir and evoke raw emotions inside of us.

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There are standard examples of the importance of images. According to the Pew Research Center, an Internet user is 7.4 times more likely to click on content if an image is attached to it. Branding and marketing experts carefully utilize color schemes and images to persuade us to buy certain products. But why are we drawn to these visuals? How do they hold so much power over us?

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Psychologists explain that images help to easily convey four key stimulants: expectations, emotion, motivation and culture. All four obviously hold a significant importance in daily human life and tap into the innate id. Images and visuals also elicit projections from the perceiver. If you put a picture of a boy and his dog in front of you, me and ten other people, that picture will probably mean something different for everyone who sees it. Maybe one person in the group recently lost their dog, maybe someone else had a bad childhood experience with a dog. Whatever the case may be, each person’s reaction to the picture will be somewhat based on their previous experiences and opinions. Their subjectivity will take hold and help to dictate the emotions they feel when presented with that picture.

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, 13 2015 . 07:31 +

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, 12 2015 . 18:53 +
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, 12 2015 . 17:05 +
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, 12 2015 . 11:37 +
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, 10 2015 . 02:59 +
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, 10 2015 . 16:09 +

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