Armani Announces They Will Never Use Fur Again
Fashion powerhouse Georgio Armani has taken a huge step forward for animals.
The famed designer announced on Tuesday, in conjunction with Humane Society International (HSI), that he will remove all fur from his lines beginning with the Autumn/Winter 2016 collection. Armani's brands include the high-end lines Giorgio Armani and Armani Privé, as well as ready-to-wear brands like AX | Armani Exchange.
Models walk the runway at the Giorgio Armani Spring/Summer 2016 show.Shutterstock
"I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections," Giorgio Armani said in a statement. "Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."
The move by such an iconic designer to eliminate fur could mark a huge shift in in the fashion industry. It's especially noteworthy as fashion watchers have recently observed a resurgence in fur's popularity, thanks in large part to haute couture designers and the celebrities who wear them. HSI called Armani's decision "probably the most powerful message yet" that fur isn't fashionable.