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следующая, очень качественная и популярная среди молодежи фирма - DC.
официальный сайт:
www.dcshoes.com
a little bit of history)
DC Shoes was founded by Ken Block and Damon Way who is the older brother of professional skateboarder Danny Way. A few years later, the two hired an accountant by the name of Clayton Blehm, who had just lost his job a few months earlier and was living in his daughter's garage. He was later given the chance to own one third of the company, yet he refused the offer, only to reconsider two years later. He has since been dismissed from the company which resulted in a lawsuit for wrongful dismissal and a counter-suit by DC, which has since been settled.
The company was originally called "Eightball" and only made T-shirts for skate shops. The owners were sent a cease and desist letter by a man in Seattle who had allegedly already copyrighted the name "Eightball." The man had made an offer to allow them to use the name "Eightball" if they had given him a large sum of money and a cut of the action. The newly hired Clay Blehm refused the offer, and they began to look for another name. The owners then created a new line of clothing called Droors Clothing, in which they create ads spoofing famous ads ranging from Calvin Klein to famous rapper's CD covers. Famous rap and hip-hop groups "Cypress Hill" and "The Beastie Boys" sported their clothing. DC originally stood for Droors Clothing Footwear, but since the sale of Droors (which is now defunct), DC no longer has any ties to Droors and is simply DC Shoes.
DC founder Ken Block is a rally car driver competing in Rally America, a US rally racing championship, and the New Zealand Rally Championship. DC is a sponsor of both him and his teammate, driver Travis Pastrana, a champion motocross rider. Pastrana was the 2006 overall Rally America championship while Block was second overall. Both Pastrana and Block compete as part of the Subaru Rally Team USA and drive Subaru Impreza WRX STi rally cars. DC has recently released a driving shoe because of their involvement in rally.
DC recently sponsored one of the world's first skate plazas, which was built in Kettering, Ohio. The skate plaza, a dream of Rob Dyrdek, is billed as one of the first skate parks for street skateboarders.
In 2007, DC announced they would be expanding into the hardgoods market with the launch of DC snowboards. The team consists of Devun Walsh, Lauri Heiskari, Iikka Backstrom and Aaron Biittner.
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